Journal of Industrial Engineering
Vol 5, No 2 (2020)

Business and Operational Strategy for Service Based Port Company in Indonesia to Face Covid-19 Pandemic

Mohamad Toha (President University)
Adi Saptari (President University)
Supriyanto Supriyanto (President University)



Article Info

Publish Date
10 Dec 2020

Abstract

Covid-19 pandemic has threatened the port support service industry in Indonesia. These threats are in the form of decreasing demand throughout the customer market, increasing competition in the industry, rising operating costs, and the emergence of operational issues on how to handle operational activities safely. To deal with these issues, XYZ one of port service company was selected. Primary and secondary data are then collected, SWOT are identified and analyzed and company’s business and operational strategies are then formulated. After formulating the business strategy using diamond strategy framework and developing operational strategi based on the business strategy requirement we conclude that the strategies to solve the company problems are strengthening its network, performing taper integration and strengthening operational excellence and customer intimacy simultaneously. The suitable operation strategy to support the above strategies are taper integration, maintaining external resources, integrated planning and control, implementation of tight integrated standard business process, and continuous improvement.

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Journal Info

Abbrev

journalofIndustrialEngineerin

Publisher

Subject

Industrial & Manufacturing Engineering

Description

JIE: Journal of Industrial Engineering (Online ISSN: 2527-4139; Printed ISSN 2503-3670) is a scientific journal in the field of industrial engineering that publishes scientific writings on pure and applied research in industrial system, including (but not limited to): Production system, Inventory ...