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Business and Operational Strategy for Service Based Port Company in Indonesia to Face Covid-19 Pandemic Mohamad Toha; Adi Saptari; Supriyanto Supriyanto
JIE Scientific Journal on Research and Application of Industrial System Vol 5, No 2 (2020)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/jie.v5i2.1316

Abstract

Covid-19 pandemic has threatened the port support service industry in Indonesia. These threats are in the form of decreasing demand throughout the customer market, increasing competition in the industry, rising operating costs, and the emergence of operational issues on how to handle operational activities safely. To deal with these issues, XYZ one of port service company was selected. Primary and secondary data are then collected, SWOT are identified and analyzed and company’s business and operational strategies are then formulated. After formulating the business strategy using diamond strategy framework and developing operational strategi based on the business strategy requirement we conclude that the strategies to solve the company problems are strengthening its network, performing taper integration and strengthening operational excellence and customer intimacy simultaneously. The suitable operation strategy to support the above strategies are taper integration, maintaining external resources, integrated planning and control, implementation of tight integrated standard business process, and continuous improvement.
Factors influencing customer purchase intention towards halal logo on food packaging in Melaka Siti Hajar Binti Mohtar; Mohd Syaiful Rizal; Mohamad Toha; Anastasia Lidya Maukar
IDEAS: Journal of Management & Technology Vol 1, No 1 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.712 KB)

Abstract

This research aims to examine the factors influencing Melaka Muslim community in purchase intention towards halal logo on food packaging. Theory of Planned Behaviour is used as theoretical framework and there are three factors in influencing customer purchase intention which are attitude, subjective norm and perceived behavioural control. Questionnaires were distributed to the 170 Muslims respondent which randomly selected in shopping complex or supermarket area in Melaka City. The data was analysed using statistical package, descriptive analysis, Pearson correlation and multiple regression analysis were applied in this research in order to identify relationship and the most important factors. The results indicated that attitude, subjective norm and perceived behavioural control have positive relationship to intention on purchasing food packaging with halal logo. The most important factor that influence consumer purchase intention towards halal logo was attitude and subjective norm.
Proposed Business Expansion of Yatai Tori using Constraint Management Mohamad Toha; Adi Saptari; Anastasia Lidya Maukar
JIE Scientific Journal on Research and Application of Industrial System Vol 9, No 1 (2024)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/jie.v9i1.4983

Abstract

Yatai Tori management expects the business to double in size from its current condition while facing a minimal market growth of 3.7%. In the Market sector, performance needs to be perfect: tasty menu, Friendly Service, Clean and Attractive tools, Fast responses from the servants, and Clear and easy access to information on social media. In terms of the physical sector, the space of Yatai Tori is sufficient to handle 40 clients per day, which is double the existing performance of 15 customers per day. It should add one person to balance the workload of an employee. Following the Policy sector, management should implement employee compensation to motivate workers to increase performance. And management should find a good supplier to make the minimum possible food cost, increase the favourite menu stock, and decrease the favourite lees menu to control the capacity of Yatai Tori. To elevate the limitation, an investment of Rp. 370.000.000 and a total working capital of Rp. 30.000.000 is required, yielding an internal rate of return of 23.36%.