Jurnal Ilmiah Edunomika (JIE)
Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020

INOVASI, KUALITAS PELAYANAN DRIVER DAN E-SERVICESCAPE TERHADAP KEPUTUSAN PENGGUNAAN GO-JEK DI SURAKARTA

Syam Ma’arip Aiddul Fitra (UNIBA Surakarta)
Eny Kustiyah (UNIBA Surakarta)
Ratna Damayanti (UNIBA Surakarta)

Article Info

Publish Date
28 Aug 2020

Abstract

The studyaaims to analyzeathe effect ofapartial or simultaneous innovation, driver service quality and e-servicescape on the decision to use Go-jek in Surakarta, Central Java. Thisatype ofaresearch isaquantitative. Theapopulation of thisastudy areathose who are Go-jek users in Surakarta. In this study the sample obtained by 100 respondents. Data obtained from the questionnaire using accidental sampling samplingatechnique. Inathisastudy using multiplealinear regressionaanalysis.Thearesults ofathe studyashow innovation, the quality of driver services and e-servicescape simultaneously or partially influence the decision to use Go-jek in Surakarta. Keywords: Innovation, Service quality, E-servicescape, Decision of Use

Copyrights © 2020




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ilmiah Edunomika (JIE)
Website

Abbrev

jie

Publisher

STIE AAS Surakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi ...