Jurnal Manajemen Bisnis
Vol. 10 No. 2 (2020): October

MOTIVATION TO USE M-PAYMENT IN SHOPPING CENTRE: A QUALITATIVE INQUIRY

Efendi Efendi (Faculty of Economics and Business, Atma Jaya Catholic University of Indonesia)
Lina Salim (Faculty of Economics and Business, Atma Jaya Catholic University of Indonesia)



Article Info

Publish Date
25 Oct 2020

Abstract

The study intends to understand motivation to use M-payment in shopping centre, which can be considered to be a new technology of payment. The literature on technology acceptance has been flourishing for a long time. The three leading theories in technology acceptance are innovation diffusion, technology acceptance, and network externalities theories. The study employs a qualitative methodology using the approach of photo voice. Six participants were selected for the study. The results of the study indicate that the participants are motivated to use M-payment because of convenience, sales promotion, convergence, and keeping up with the trend or technology. The findings are then compared to the leading theories in technology acceptance. 

Copyrights © 2020






Journal Info

Abbrev

jmb

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The Universitas Muhammadiyah Malang published Manajemen Bisnis (MB) journal in 2011. Start in December 2018, the MB journal has online ISSN 2655-2523 for articles that publish started from Volume 9 No. 1, April 2019. Then, start from Volume 9 No. 2. MB journal has been accredited for SINTA 4. MB ...