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All Journal Ekonomi Bisnis Fokus Ekonomi Jurnal Ekonomi Dan Bisnis Jurnal Riset Jakarta Jurnal Manajemen Bisnis Journal of Innovation and Community Engagement Jurnal Locus Penelitian dan Pengabdian IIJSE Fokus Abdimas Journal of Indonesia Marketing Association
Salim, Lina
Universitas Katolik Indonesia Atma Jaya
Aerospace Engineering Arts Humanities Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Mathematics Social Sciences Other

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MOTIVATION TO USE M-PAYMENT IN SHOPPING CENTRE: A QUALITATIVE INQUIRY Efendi Efendi; Lina Salim
Manajemen Bisnis Vol. 10 No. 2 (2020): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v10i2.13531

Abstract

The study intends to understand motivation to use M-payment in shopping centre, which can be considered to be a new technology of payment. The literature on technology acceptance has been flourishing for a long time. The three leading theories in technology acceptance are innovation diffusion, technology acceptance, and network externalities theories. The study employs a qualitative methodology using the approach of photo voice. Six participants were selected for the study. The results of the study indicate that the participants are motivated to use M-payment because of convenience, sales promotion, convergence, and keeping up with the trend or technology. The findings are then compared to the leading theories in technology acceptance. 
APAKAH LIFESTYLE AIO, PERCEIVED USEFULNESS DAN PERCEIVED EASE MEMPENGARUHI INTENTION TO USE DARI TIX ID Alberta Ines Novenia; Lina Salim
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 16, No 1: Juni 2021
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.16.1.37-57

Abstract

The purpose of this study was to analyze the influence of lifestyle AIO, perceived usefulness and perceived ease of use on intention to use both directly and with the moderation of age, gender and income. The total number of hypotheses proposed is 12. The research model consists of three independent variables, three moderating variables and one dependent variable. Respondents in this study were people who love watching at cinema aged 16-35 years in Jakarta and Tangerang and have never used TIX ID. This research was conducted by distributing questionnaire to 430 respondents from people who loves watching at cinema in Jakarta and Tangerang and had never purchased movie tickets using TIX ID before. The total number of hypotheses proposed is 12. Three hypotheses have directly influenced intention to use significantly while eight hypotheses have no significant effect. The research model has been tested based on SPSS macros. The results of the study show that lifestyle AIO, perceived usefulness and perceived ease of use directly influence intention to use. On the other hand, moderating variable age, gender and income does not affect the relationship between independent variables with dependent variables
SERVICE QUALITY, CUSTOMER SATISFACTION, BRAND TRUST AND REPURCHASE INTENTION Rendy Sumara; Lina Salim
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 15, No 2: Desember 2020
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.15.2.493-514

Abstract

Research objectives - The purpose of this study was to analyze the factors that affect the repurchase intention of Starbucks Coffee Forward Oakwood Jakarta consumers related to service quality (servqual), customer satisfaction and brand trust.Design/Methodology/Approach - The quantitative analysis method uses structural equation modeling (SEM) analysis with LISREL software version 8.80. Sampling was carried out for 4 months. Respondents who were selected as respondents had criteria as consumers who had visited and had made a one-time purchase at Starbucks Coffee Forward Oakwood Jakarta. The research instrument was a questionnaire and the respondents filled it directly on the google form.Findings - The proposed research model meets the Goodness of Fit (GOF) category. The factor that affects repurchase intention is servqual which is an important factor in increasing repurchase intention. Customer satisfaction mediates the influence of servqual and brand trust with repurchase intention.Research limitations - This study is limited to Starbucks Coffee Forward located in Oakwood Jakarta. In the future, research can be carried out on Starbucks Coffee Forward Oakwood in other areas such as those in Bali.Originality/value - This study raises customer satisfaction and repurchase intention depending on the brand trust that consumers have. The novelty of this study is the object of research, namely Starbucks Coffee Forward Oakwood Jakarta. This Starbucks has a characteristic that is different from other Starbucks
STUDI TENTANG DETERMINAN ACTUAL PURCHASE BEHAVIOR PADA RESTORAN: PENGUJIAN ATAS PERCEIVED FOOD QUALITY, PERCEIVED PRICE, DAN RESTAURANT TRUST Ari Setiyaningrum; Lina Salim
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 16, No 2: Desember 2021
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.16.2.372 - 394

Abstract

This study aims to examine a model of the determinants of actual purchase behavior in the context of the restaurant industry. This research specifically examines whether perceived food quality and perceived price have a direct or indirect effect on actual purchase behavior through restaurant trust as a mediating variable in the context of the restaurant industry. Data collection was carried out using an online survey involving 295 respondents who had read online reviews about the restaurants they would visit on the Zomato, Gokuliner, Food Advisor, and Trip Advisor applications. Research data were analyzed using PLS-SEM with smartPLS software. The results of the study found that perceived food quality and perceived price had a direct influence on actual purchase behavior. The study also found that perceived food quality and perceived price have a positive effect on restaurant trust. The results of the mediation test found that restaurant trust was proven to mediate the effect of perceived food quality on actual purchase behavior, but restaurant trust was not proven to mediate the effect of perceived price on actual purchase behavior.
Education about Learning Motivation, Time Management, and Pocket Money Management for Students of Strada Bhakti Utama Junior High School Ari Setiyaningrum; Lina Salim; Novia Utami
Journal of Innovation and Community Engagement Vol. 2 No. 2 (2021)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jice.v2i2.4087

Abstract

Covid-19 pandemic has raised several problems faced by students including declining motivation to learn, lack of time to do independent assignments, and reduced amount of pocket money given by parents. This community service (CS) was designed to assist students in overcoming these problems through online education and training activities to increase students’ learning motivation and increase literacy on time management and pocket money management. Partners in this CS activity were 53 students of Strada Bhakti Utama Junior High School. The method of implementing activities used are counselling, exercises, and questions and answers. The success rate of this CS program was measured from analysis of the pre-test and post-test results conducted before and after the activity as well as from assessment of students' accuracy in answering online quiz questions. Based on results of pre-test and post-test analysis, CS activities through education and training on learning motivation, time management, and pocket money management were proven to be able to increase students' understanding of the importance of managing pocket money, saving, managing time, motivation, and source of motivators in life. In addition, based on the results of online quiz assessments, most students could answer correctly the questions about the material presented.
CHARACTER IDENTIFICATION, GAME’S SATISFACTION, VISUAL AUTHORITY VALUE, MONETARY VALUE, and PURCHASE INTENTION of OVERWATCH GAME ITEM Tan Alvin Kornelius Tanjaya; Lina Salim
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 17, No 1: Juni 2022
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.17.1.192-206

Abstract

The game industry is one sector that is developing in this millennial era, this is supported by the high number of players and the high number of esport competitions that have been supported by the Indonesian government. Competition in the gaming industry has also increased and there has been intense competition. One factor that can keep players interested in playing is to add game item features. The purpose of this study is to determine the effect of character identification, game's satisfaction, visual authority value, and monetary value on the purchase intention of Overwatch game items. The data used in this study are primary data obtained through distributing questionnaires to some communities of the Overwatch game. The sample criteria in this study are the millennial generation or those over aged 15 years who are believed to be mature enough, have played the Overwatch game, and have never bought game items. The sampling method used is non-probability sampling (purposive). Four hypotheses are proposed, and all hypotheses are accepted. The character identification, game satisfaction, visual authority value, and monetary value have an influence on the purchase intention of Overwatch game items.
PENGALAMAN PEMASARAN DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN DAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI Kevin Benitto Hartono; Lina Salim
Jurnal Ekonomi Dan Bisnis Vol 23, No 2 (2020): JURNAL EKONOMI DAN BISNIS SEPTEMBER 2020
Publisher : Fakultas Ekonomi Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jebi.v23i2.1215

Abstract

Nowadays, shopping malls growth are extremely high in Jakarta area. One of the shopping malls that has existed for a long time and still thrives in Jakarta is Mal Kelapa Gading (MKG). The objective of this research is to examine the impact of experiential marketing and service quality toward MKG’s customer loyalty with customer satisfaction and trust as mediation variables. The data was collected by distributing 233 questionnaires to the residents around the area of the mall. As this research model has passed 11 goodness of fit test indicators, this model has been proven consistent to the empirical data. There are 6 hypotheses in this research, 4 of which are proven true. The results of this research indicate that there is a positive impact in experiential marketing and service quality toward customer loyalty with customer satisfaction and trust as mediation variables. On the one hand, customer satisfaction has become the best mediating variable to strengthen the impact of experiential marketing and service quality toward customer loyalty. On the other hand, experiential marketing and service quality do not affect trust. Trust is useful as a mediating variable if there is an influence from customer satisfaction. Keywords: Consumers’ Satisfaction, Customers’ Loyalty, Experiential Marketing, Service Quality, Trust
Minat Beli Generasi Z DKI Jakarta pada Produk Kosmetik Ramah Lingkungan dan Hijau: DKI Jakarta Generation Z Purchase Intention on Environmental and Green Cosmetic Product Lina Salim; Clara Rismawati
Jurnal Riset Jakarta Vol. 14 No. 1 (2021): Jurnal Riset Jakarta
Publisher : Dewan Riset Daerah (DRD) Provinsi Daerah Khusus Ibukota (DKI) Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37439/jurnaldrd.v13i2.34

Abstract

Tujuan riset ini adalah untuk menganalisis minat beli generasi Z di DKI Jakarta pada produk-produk kosmetik berkaitan dengan segala sesuatu terkait lingkungan seperti pada perhatian pada lingkungan (environmental concern), kemasan (green packaging), iklan (green advertising) dan pengetahuan terntang merk (green brand knowledge). Data empiris diperoleh dengan menyebarkan kuesioner kepada anggota komunitas menari yang terpilih, Responsennya adalah generasi Z di DKI Jakarta yang lahir setelh tahun 2000 (usia antara 15-20 tahun) dan tidak pernah memberi produk kosmetik. Responden pada riset ini adalah perempuan, yang terpilih atas dasar purposive sampling. Hasil riset menunjukkan bahwa hanya green advertising yang mempengaruhi minat beli (green purchase intention) sedangkan perhatian pada lingkungan (environmental concern), green packaging, dan green brand knowledge tidak mempengaruhi minat beli pada produk kosmetik yang berorientasi lingkungan. .
Online Shopping Habit atau Experience Memoderasi Customer’s Satisfaction, Trust, dan Learning Terhadap Online Repurchase Intention Abigail Pasaribu; Lina Salim
Journal of Indonesia Marketing Association (IMA) Vol. 1 No. 1 (2022)
Publisher : Indonesia Marketing Association (IMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69477/ima.v1i1.4

Abstract

In covid-19 pandemi, online shopping is a very common form of activity. Various kinds of products are being sold online, which is one of them is book. Competition between booksellers is really tight. Therefore, sellers for many online bookstores found these days are not only people who specially sell books online, but well-known offline bookstores are also doing it. Satisfaction, trust, and learning are factors that influence customers’ desire to repurchase in order to maintain an online bookstore’s existence. Therefore, researcher investigate on effects of satisfaction, trust, and learning toward online repurchase intention with online shopping habit and experience as a moderator variable on thebook_holic online shop. Respondents for this research are 105 from 108 thebook_holic’s customers that had purchased (minimum) two times. The indicators used in this research had been tested and had been affirmed to have reliability value and good validity. The result of this research is that there are direct effects between satisfaction with outcome quality, satisfaction with process quality, learning and trust toward online repurchase intention. While online shopping habit and experience only moderate the relationship between satisfaction with outcome quality, satisfaction with process quality and online repurchase intention.
DO FEMALE GENERATION Z HAVE PURCHASE INTENTION ON GREEN COSMETIC BASED ON THEIR ENVIRONMENTAL KNOWLEDGE, ENVIRONMENTAL CONCERN, HEALTH CONSCIOUSNESS, ATTITUDE AND SUBJECTIVE NORM? Silvianie Lius; Lina Salim
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 19, No 1: June 2024
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.19.1.95-110

Abstract

This study aims to explore the influence of environmental knowledge, environmental concern, and health awareness on the purchase intention of green cosmetics with the mediation of subjective norms and attitudes towards green cosmetics. The object of this study is green cosmetics and 400 female respondents aged 18-23 years in the area of Jabodetabek with a non-probability method of purposive sampling technique. Empirical data processing using partial least square (PLS) software. Nine hypotheses were proposed and all hypotheses were well accepted. The results prove that environmental knowledge, environmental concern, and health awareness have a positive and significant influence on the purchase intention of green cosmetics. Subjective norms and attitudes towards green cosmetics mediate between the independent variables and green cosmetics purchase intention. Improving environmental knowledge, environmental concern, and health awareness is the key to increasing the purchase intention of green cosmetics among consumers.
Co-Authors Abigail Pasaribu Alberta Ines Novenia Andria, Sukma Ari Setiyaningrum Clara Rismawati Efendi Efendi Kevin Benitto Hartono Rendy Sumara Setyo, Jessica Nathaline Silvianie Lius Sofiawati, Rifa Tan Alvin Kornelius Tanjaya Teguh, Christanto Utami, Novia Utami, Novia