Jurnal Bisnis dan Manajemen
Vol 8, No 1 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 1 Tahun 2021

Peran Teknologi Di Dalam Memoderasi Pengaruh Internal Networking Terhadap Kinerja Usaha Industri Kecil dan Menengah Pada Saat Pendemi Covid-19

Satria Tirtayasa (Universitas Muhammadiyah Sumatera Utara)
Hazmanan Khair (Universitas Muhammadiyah Sumatera Utara)
Januri Januri (Universitas Muhammadiyah Sumatera Utara)



Article Info

Publish Date
31 May 2021

Abstract

The purpose of this research is to  analyse  the  Effect of Technology  as moderator  variable Throught the relationship of Internal Networking (production and distribution) with SME’s business performance. This study  have been done in Covid-19 Pendemy at Medan City. The unit of analysis of this research is Small Medium Industry (IKM)  company, where those company located in one area (cluster Small Medium Industry ). The population of this research are 103 IKM and the sample are 103 IKM (census).Data collection  was used questionnaire, where the respondent are the owner of the IKM company. The questionnaire  response was high where 3 owner rejected  to made responsed (rejeccted), thus this research have 100 questionnaires reponses. The analysis method was using Hierarchi Regression and process analysis was used SPPS. The results of the research showed that the production and distribution have positive and significant effect with IKM performance. The effect of technology as moderator effect was found that negative and significant influence the relationship production and distribution with IKM performance. Thus, the effect of technology as moderator variable in pendemic Covid-19 was not dominant, because of the IKM compay faced decreased demand and indeed influence of Sales Margin.

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Journal Info

Abbrev

jbm

Publisher

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

Jurnal Bisnis dan Manajemen covers the areas of financial management science, human resource management, marketing management, and strategic management It also covers the field of ...