<![CDATA[The Badung Regency Tourism Office has a mandate to handle the tourism sector. One of the targets is to increase the Local Own Revenue (PAD) from the retribution of tourism object. However, in archieving the target, there are still some problems. To get a strategy in solving these problems, in this research uses strategic planning process according to John M. Bryson and also SWOT analysis techniques according_to FreddynRangkuti." This type of research is descriptive qualitative. Then, this research produces four alternative strategy and the SO (Strength-Opportunities) strategy was chosen which has seven strategies. There are four strategies that have the potential to be implemented ", namely structuring and developing new tourist attractions based on nature, art, and culture, conducting post-Covid-19 tourism recovery and marketing, increasing revenue from tourist attraction fees, standardizing protocols health in each tourism area. Keyword : Local Own Revenue (PAD), Retribution of Tourism Object, strategic planning process, SWOT analysis]]>
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