Media Wisata
Vol 19, No 1 (2021): Media Wisata

Pengaruh Electronic Word of Mouth dan Daya Tarik terhadap Keputusan Berkunjung Wisatawan di Pinus Pengger Kabupaten Bantul

Yuliyani, Yuliyani (Unknown)
Suharto, Suharto (Unknown)

Article Info

Publish Date
25 Mar 2021

Abstract

This research attempts to learn the influence of electronic word of mouth and location towards tourist decisions to visit at the Pinus Pengger. The population in this research is the tourists who visited Pinus Pengger. The sample taken was 100 respondents. The method for the sampling is an accidental sampling. Data collection technique was questionnaire. The analysis of data used multiple regression analysis techniques. The results of this study indicate that together, electronic word of mouth, and attractiveness affect the decision to visit tourists in Pinus Pengger. Partially, electronic word of mouth affects the decision to visit tourists, while attractiveness does not affect the decision to visit tourists.

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Journal Info
Media Wisata
Website

Abbrev

MWS

Publisher

Sekolah Tinggi Pariwisata AMPTA

Subject

Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other

Description

Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this ...