Al Tijarah
Vol 6, No 3 (2020): Special Issue Seminar Nasional Manajemen & MADIC 6, 2020

Antesenden dari Customer satisfaction pada Online Travel Service

Muhammad Kevin Humala Sakti Siregar (Fakultas Ekonomi dan Bisnis, Universitas Trisakti)
Luki Adiati Pratomo (Fakultas Ekonomi dan Bisnis, Universitas Trisakti)

Article Info

Publish Date
28 Dec 2020

Abstract

The aim of this research was to investigate the influence of  perceived usability and perceived usefulness to customer satisfaction in online travel service. The samples used are 217 responses which using online travel service. Dependent variable in this research are customer satisfaction. Independent variable is perceived usability and perceived usefulness.  Analysis method in this research is SEM. The result of this research shows that perceived usability and perceived usefulness have positif influence toward customer satisfaction.

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Journal Info
Al Tijarah
Website

Abbrev

altijarah

Publisher

Universitas Darussalam Gontor

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Al Tijārah (E-2528-2948 and P-2460-4089) is a semiannually journal published by University of Darussalam Gontor. In line with the objective of the university, the journal is committed to the development and promotion of contemporary issues in Islamic management and management in its broadest sense ...