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All Journal Al Tijarah
Muhammad Kevin Humala Sakti Siregar
Fakultas Ekonomi dan Bisnis, Universitas Trisakti
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Antesenden dari Customer satisfaction pada Online Travel Service Muhammad Kevin Humala Sakti Siregar; Luki Adiati Pratomo
Al Tijarah Vol 6, No 3 (2020): Special Issue Seminar Nasional Manajemen & MADIC 6, 2020
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v6i3.5604

Abstract

The aim of this research was to investigate the influence of  perceived usability and perceived usefulness to customer satisfaction in online travel service. The samples used are 217 responses which using online travel service. Dependent variable in this research are customer satisfaction. Independent variable is perceived usability and perceived usefulness.  Analysis method in this research is SEM. The result of this research shows that perceived usability and perceived usefulness have positif influence toward customer satisfaction.
Antesenden dari Customer satisfaction pada Online Travel Service Muhammad Kevin Humala Sakti Siregar; Luki Adiati Pratomo
Al Tijarah Vol. 6 No. 3 (2020): Special Issue Seminar Nasional Manajemen & MADIC 6, 2020
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v6i3.5604

Abstract

The aim of this research was to investigate the influence of  perceived usability and perceived usefulness to customer satisfaction in online travel service. The samples used are 217 responses which using online travel service. Dependent variable in this research are customer satisfaction. Independent variable is perceived usability and perceived usefulness.  Analysis method in this research is SEM. The result of this research shows that perceived usability and perceived usefulness have positif influence toward customer satisfaction.
Co-Authors Luki Adiati Pratomo