BAREKENG: Jurnal Ilmu Matematika dan Terapan
Vol 14 No 3 (2020): BAREKENG: Jurnal Ilmu Matematika dan Terapan

APLIKASI ZERO-ONE GOAL PROGRAMMING DALAM MASALAH PEMILIHAN PROYEK PEMASARAN

Silalahi, Bib Paruhum (Unknown)
Pertiwi, Silviana Eka (Unknown)
Mayyani, Hidayatul (Unknown)
Aliatiningtyas, Nur (Unknown)

Article Info

Publish Date
11 Oct 2020

Abstract

Marketing management is an activity to plan and organize marketing activities in order to achieve organizational or company goals efficiently and effectively. Problems arise when there are several or many different projects that can be implemented as company marketing projects. These projects are usually categorized by several objectives. These goals can be complementary or contradictory. In operation, decision-makers are required to choose and determine the right project to achieve the target. In this paper, we discuss a programming model using the zero-one goal programming approach, a selection of marketing projects to meet many objectives and constraints, and then give examples of its implementation. Discussion and implementation include goal programming categories: nonpreemptive goal programming and preemptive goal programming

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Journal Info
BAREKENG: Jurnal Ilmu Matematika dan Terapan
Website

Abbrev

barekeng

Publisher

Universitas Pattimura

Subject

Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Energy Engineering Mathematics Mechanical Engineering Physics Transportation

Description

BAREKENG: Jurnal ilmu Matematika dan Terapan is one of the scientific publication media, which publish the article related to the result of research or study in the field of Pure Mathematics and Applied Mathematics. Focus and scope of BAREKENG: Jurnal ilmu Matematika dan Terapan, as follows: - Pure ...