Jurnal Manajemen Universitas Bung Hatta
Vol 16 No 1 (2021): Jurnal Manajemen Universitas Bung Hatta

KUALITAS LAYANAN ELEKTRONIK, HARGA DAN PERSEPSI MANFAAT FITUR GO-PAY TERHADAP KEPUASAN PELANGGAN GOJEK DI KOTA PADANG

Fadhillah Aliyah (Universitas Bung Hatta)
Wiry Utami (Universitas Bung Hatta)
Irda Irda (Universitas Bung Hatta)

Article Info

Publish Date
29 Jan 2021

Abstract

This study examines the relationship between the effect of electronic service quality, price and perceived benefits of go-pay features on customer satisfaction in Padang. Population in this study are all motorcycle customers who use the go-pay feature. With a sample size of 100 respondents selected using the Purposive Sampling technique. The results showed that electronic service quality has positive and significant effect on customer satisfaction, price has positive effect on customer satisfaction, while the perceived benefits does not significant on customer satisfaction.  

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Journal Info
Jurnal Manajemen Universitas Bung Hatta
Website

Abbrev

JMN

Publisher

Universitas Bung Hatta

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Universitas Bung Hatta focuses on publishing management research results everywhere, issues published by Jurnal Manajemen Universitas Bung Hatta covering the human resources management, marketing management, financial management, strategict management, entrepreneurship, and other ...