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All Journal Jurnal Manajemen Universitas Bung Hatta
Fadhillah Aliyah
Universitas Bung Hatta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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KUALITAS LAYANAN ELEKTRONIK, HARGA DAN PERSEPSI MANFAAT FITUR GO-PAY TERHADAP KEPUASAN PELANGGAN GOJEK DI KOTA PADANG Fadhillah Aliyah; Wiry Utami; Irda Irda
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 16 No 1 (2021): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v16i1.18342

Abstract

This study examines the relationship between the effect of electronic service quality, price and perceived benefits of go-pay features on customer satisfaction in Padang. Population in this study are all motorcycle customers who use the go-pay feature. With a sample size of 100 respondents selected using the Purposive Sampling technique. The results showed that electronic service quality has positive and significant effect on customer satisfaction, price has positive effect on customer satisfaction, while the perceived benefits does not significant on customer satisfaction.  
Co-Authors Irda Irda Wiry Utami