Jurnal Ilmiah ASET
Vol 23 No 1 (2021): Jurnal ASET Volume 23 No 1

Faktor-faktor yang Mempengaruhi Kepuasan Nasabah

Oktaviana Vivi P (Unknown)
Tantri Widiastuti (Unknown)
Suhaji Suhaji (Unknown)

Article Info

Publish Date
31 Mar 2021

Abstract

This study aimed to determine the effect of price and service quality on customer satisfaction at PT. Asuransi Sequis Life Semarang. The population used in this study were all policyholder customers or customers who had purchased Sequis Life insurance at Semarang Branch, while the total sample was 53 respondents. The sampling technique used in this study was purposive sampling. The data used were primary data obtained from the questionnaire, while the analytical tool used was multiple linear regression analysis. The results showed that price had a positive and significant effect on customer satisfaction, and service quality had a positive and significant effect on customer satisfaction.

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Journal Info
Jurnal Ilmiah ASET
Website

Abbrev

jurnalaset

Publisher

Sekolah Tinggi Ilmu Ekonomi Widya Manggala

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmiah Aset terbit sejak 1999 merupakan jurnal ekonomi yang menyajikan artikel hasil penelitian empiris terkini yang mencakup manajemen, akuntansi, dan studi pembangunan. Setiap naskah yang dikirimkan ke editorial Jurnal Ilmiah Aset akan ditelaah oleh mitra bestari yang relevan secara double ...