Efisiensi Pemasaran Lanting di Desa Karang Anyar Kecamatan Gedong Tataan Kabupaten Pesawaran

Real Irhamna (Politeknik Negeri Lampung)
Marlinda Apriyani (Politeknik Negeri Lampung)
Irmayani Noer (Politeknik Negeri Lampung)

Journal of Food System and Agribusiness (JoFSA)
Volume 5 Nomor 1 Tahun 2021

This study aims to analyze the marketing efficiency of lanting. The research method used is a survey method. This research was conducted in Karanganyar Village, Gedong Tataan Subdistrict, Pesawaran Regency, with 37 respondents. The analysis used is the marketing channel, marketing margins, business profits, and lanting marketing efficiency. The results of the analysis show that the most efficient marketing of lanting is a marketing channel that does not involve marketing agencies, namely producers directly to the end consumers. This marketing channel is the first channel (channel 1). Keywords: efficiency, lanting, and marketing