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All Journal Journal of Food System and Agribusiness (JoFSA)
Real Irhamna
Politeknik Negeri Lampung
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Efisiensi Pemasaran Lanting di Desa Karang Anyar Kecamatan Gedong Tataan Kabupaten Pesawaran Real Irhamna; Marlinda Apriyani; Irmayani Noer
Journal of Food System & Agribusiness Volume 5 Nomor 1 Tahun 2021
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v5i1.1986

Abstract

This study aims to analyze the marketing efficiency of lanting. The research method used is a survey method. This research was conducted in Karanganyar Village, Gedong Tataan Subdistrict, Pesawaran Regency, with 37 respondents. The analysis used is the marketing channel, marketing margins, business profits, and lanting marketing efficiency. The results of the analysis show that the most efficient marketing of lanting is a marketing channel that does not involve marketing agencies, namely producers directly to the end consumers. This marketing channel is the first channel (channel 1). Keywords: efficiency, lanting, and marketing
Co-Authors Irmayani Noer Marlinda Apriyani