Aptisi Transactions on Management
Vol 5 No 2 (2021): ATM (APTISI Transactions on Management: July)

How Theory of Planned Behavior And Perceived Risk Affect Online Shopping Behavior

Cicilia Sriliasta Bangun (Universitas Esa Uggul)
Tessa Handra (Universitas Multimedia Nusantara)

Article Info

Publish Date
05 May 2021

Abstract

This study aims to analyze the affect of attitude, subjective norm, perceived behavioral control, and perceived risk on intention to shop online and its impact on online shopping behavior. The exogen variables on this study are attitude, subjective norm, perceived behavioral control, and perceived risk. While the endogen variables are intention to shop online and behavior to shop online. Data collection was carried out by distributing 100 questionnaires to users of e-commerce as respondents. By using SEM PLS, this result of this study showed that from 5 initial hypotheses were developed; only 2 hypotheses did not affect to shop online’s behavior; there were subjective norm to intention to shop online; and perceived risk to purchase intention

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Journal Info
Aptisi Transactions on Management
Website

Abbrev

ATM

Publisher

Pandawan Sejahtera Indonesia

Subject

Computer Science & IT Decision Sciences, Operations Research & Management

Description

Aptisi Transactions on Management (ATM) adalah jurnal ilmiah yang diterbitkan oleh APTISI (Asosiasi Perguruan Tinggi Swasta Indonesia), guna memfasilitasi hasil jurnal ilmiah Civitas Akademika dalam bidang teknologi informasi, komunikasi, dan manajemen dalam menghadapi era digital di Indonesia. ATM ...