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All Journal Jurnal Pengabdian Masyarakat AbdiMas Technomedia Journal ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) Startupreneur Business Digital (SABDA Journal) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi International Transactions on Education Technology (ITEE) Journal of Computer Science and Technology Application
Bangun, Cicilia Sriliasta
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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CONSUMER INSIGHT UNTUK PERTUMBUHAN USAHA Bangun, Cicilia Sriliasta
Jurnal Pengabdian Masyarakat AbdiMas Vol 8, No 01 (2021): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v8i01.4784

Abstract

The pandemic Covid-19 has affected human behavior and create a new habit called the new normal as a way to survive. Activities that were previously carried out face-to-face must be changed to online. In this kind of condition, sales and marketing team are required to adjust the way of building customer’s communication, listening to voice of customer, finding the insight and introducing the product to the prospectus customer by using the sophisticated technology. Achievement of sales targets is very important for the entrepreneurship growth and business sustainability. The purpose of this online training is to improve the sales and marketing team's skills to understand their customers by collecting consumer insight from many resources included media social which is then outlined in the strategy to achieve sales targets that have been set by the company. Keywords: consumer insight, entrepreneurship growth, social media.
The Urgency of Digital Literacy in Indonesia on COVID-19 pandemic Williams, Alexander; Bangun, Cicilia Sriliasta; Shino, Yamato
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 2 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.668 KB) | DOI: 10.33050/sabda.v1i2.143

Abstract

For pupils, having a strong grasp of digital literacy is crucial, particularly in light of the COVID-19 pandemic. Every level of society is encouraged to have simple access to the internet by the use of distant learning. In this essay, we will investigate the state of digital literacy in Indonesia at the time of COVID-19 epidemic. A systematic review was used as the research methodology in this study. Campaigns to promote digital literacy are crucial during the COVID-19 epidemic, according to the research findings. Dealing with the COVID-19 outbreak will be made easier with the help of digital literacy. During the COVID-19 epidemic, the digital literacy movement will assist the general people in finding the appropriate information and passing the time. The following are other crucial elements in the development of digital literacy. 1) Understanding culture, namely the diverse contexts in which users of the digital world operate; 2) Cognitive, or the capacity for cognition when evaluating the content;three) constructive Communication, specifically an awareness of network and communication performance in the digital age, self-assurance in one's ability to act responsibly, creativity—doing things differently—critical thinking about content, and social responsibility.
Inovasi Pengembangan Kartu Ujian Online pada Web Portal dengan Metode Waterfall Bangun, Cicilia Sriliasta; Santoso, Nesti Anggraini
Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Vol 1 No 1 (2022): September
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.726 KB) | DOI: 10.33050/mentari.v1i1.136

Abstract

Kartu ujian bagi mahasiswa merupakan hal yang sangat penting untuk dimiliki. Dikarenakan, dengan memiliki kartu ujian dapat membuktikan layaknya mahasiswa untuk mengikuti ujian akhir. Di era digital saat ini tidak hanya pembayaran perkuliahan secara online, namun kartu ujian online juga diperlukan bagi mahasiswa. sehingga mahasiswa tidak perlu khawatir kartu ujian akan hilang atau rusak. Penelitian ini juga didasari oleh analisa yang dilakukan pada saat pengambilan kartu ujian dengan cara tradisional yaitu mahasiswa perlu mengantri di RPU dengan waktu lama dan menyebabkan antrian panjang yang menjadi permasalah dan dasar urgensi penelitian. Dengan menggunakan metode waterfall Universitas Raharja menciptakan inovasi berupa kartu ujian online dalam situs website Portal Raharja yang menjadi hasil temuan penelitian. Novelty yang di dapat berupa kemudahan mahasiswa dalam mendapatkan kartu ujian online, mulai dari sistem web yang interaktif, hingga biaya perkuliahan yang didapatkan secara otomatis melalui email. Hal ini akan mengurangi antrian panjang menjelang ujian dan mengurangi kerumunan. Pastinya untuk mendapatkan kartu ujian, mahasiswa perlu memenuhi persyaratan, seperti absensi daftar kehadiran serta melakukan pembayaran biaya perkuliahan yang telah ditentukan.
Penerapan Teori Planned Behavior Dan Perceived Value Pada Online Purchase Behavior Bangun, Cicilia Sriliasta; Suhara, Toni; Husin, Husin
Technomedia Journal Vol 8 No 1 Special Issues (2023): Special Issue: Teknologi dan Kepemimpinan Penggerak Perubahan Masa
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v8i1SP.2074

Abstract

This study aims to analyze the effects of perceived behavioral control, subjective norms, attitudes, and perceived value on purchase intentions and their effects on purchasing behavior. Extrinsic variables in this study are perceived behavioral control, subjective norms, attitudes, and perceived value. The endogenous survey variables are purchase intention and purchase behavior. The survey sample consisted of 113 respondents, consumers who shop at online shop X. The data collection method used a questionnaire. Methods of data analysis by SEM PLS. The study concluded that of the five hypotheses, only hypotheses 1 and 5 were significant.
Exploring Sustainable Strategies for Education through the Adoption of Digital Circular Economy Principles Meria, Lista; Bangun, Cicilia Sriliasta; Edwards, John
International Transactions on Education Technology (ITEE) Vol. 3 No. 1 (2024): International Transactions on Education Technology (ITEE)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/itee.v3i1.675

Abstract

This study investigates sustainable strategies in education by examining the adoption of digital circular economy principles, aiming to address the growing need for resource efficiency within educational systems. As educational institutions face pressures to reduce environmental impact and enhance sustainability, integrating circular economy practices offers promising pathways. The objective of this research is to explore how digital tools and circular principles can be effectively applied to minimize waste and promote resource regeneration in academic settings. A mixed-method approach was employed, combining qualitative case studies and quantitative surveys across several institutions actively implementing circular economy initiatives. Data was collected from educators, administrators, and students to assess the impact of digital circular models on resource management, cost-efficiency, and environmental awareness. Findings indicate that digital circular economy strategies, including digital resource sharing platforms and waste reduction initiatives, significantly enhance both operational sustainability and educational outcomes by fostering a culture of environmental responsibility. Furthermore, the adoption of these strategies has led to measurable reductions in material waste and increased awareness of sustainable practices among students and staff. The research concludes that digital circular economy principles are not only viable but also essential for creating a sustainable educational environment that aligns with global sustainability goals. These findings provide valuable insights for policymakers, educators, and stakeholders in education seeking to develop sustainable frameworks and underline the importance of continued investment in digital circular economy initiatives to support long-term educational and environmental objectives.
Pandopo Catering as a Medium for Student Community Service and Community Empowerment: Pandopo Catering sebagai Media Pengabdian Mahasiswa dan Pemberdayaan Masyarakat Djatmiko, Budi; Marantika, Abshor; Syauqy, Muhamaad Rifat; Pranata, Sudadi; Meria, Lista; Bangun, Cicilia Sriliasta
ADI Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2025): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v5i2.1210

Abstract

This community service project examines the role University of Raharja students in community service, focusing on efforts to foster social awareness and economic independence through the introduction of "Pandopo Catering" to local communities. The importance of community service as a means of social development, particularly in empowering local communities to achieve economic self-reliance. The objective of this research is to explore how the involvement of Raharja University students in community service, through innovative business initiatives such as Pandopo Catering, can promote social awareness and contribute to economic independence in underserved areas. The method used is a qualitative approach involving case studies and interviews with students and community members participating in the community service program. The results show that student participation in this program not only enhances social awareness among students but also helps local communities develop practical skills and entrepreneurial initiatives that can strengthen their economic resilience. Additionally, students gain hands-on experience in applying the knowledge acquired in the classroom. The conclusion of this research emphasizes that the involvement of Raharja University students in community service not only benefits the community but also contributes to the personal development of students, enhancing their sense of social responsibility and entrepreneurial mindset. This research provides insights into the potential of student-led initiatives in promoting sustainable development in local communities.
Predictive Analysis of Startup Ecosystems: Integration of Technology Acceptance Models with Random Forest Techniques Bennet, Daniel; Anjani, Sheila Aulia; Daeli, Ora Pertiwi; Martono, Dedi; Bangun, Cicilia Sriliasta
CORISINTA Vol 1 No 1 (2024): February
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/corisinta.v1i1.8

Abstract

In the dynamic realm of startup ecosystems, forecasting trends and measuring success pose significant challenges. To tackle this multifaceted issue, a novel research method proposes integrating the Technology Acceptance Model (TAM) with the robust Random Forest algorithm, thereby enhancing predictive accuracy. This innovative approach encompasses various aspects including technical intricacies, financial dynamics, stakeholder interactions, and entrepreneurial challenges. Employing empirical data, such as revenue growth, capital raised, innovation rate, and active users, forms the foundation of this methodology. The model’s efficacy is demonstrated through a process involving training on 80% of the dataset and testing on the remaining 20%, showcasing superior predictive capabilities compared to conventional methods. Comparative analysis with established models like logistic regression further highlights the superiority of the integrated TAM and Random Forest approach, particularly in predicting startup success. These findings offer invaluable insights for entrepreneurs navigating the complexities of the startup landscape, as well as for investors, policymakers, and educators. Understanding and supporting growth dynamics within the startup ecosystem can foster innovation and prosperity. Moreover, in the academic sphere, this research contributes a novel framework for startup prediction, enriching existing knowledge and facilitating informed decision-making. Overall, this research not only provides practical applications for immediate stakeholders but also contributes to advancing the theoretical foundations of startup prognostication, thus serving as a significant milestone in the field. 
Co-Authors Abshor Marantika Anjani, Sheila Aulia Bennet, Daniel Daeli, Ora Pertiwi Djatmiko, Budi Edwards, John Husin Husin, Husin Martono, Dedi Meria, Lista Pranata, Sudadi Santoso, Nesti Anggraini Shino, Yamato Suhara, Toni Syauqy, Muhamaad Rifat Williams, Alexander