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CONSUMER INSIGHT UNTUK PERTUMBUHAN USAHA Bangun, Cicilia Sriliasta
Jurnal Pengabdian Masyarakat AbdiMas Vol 8, No 01 (2021): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v8i01.4784

Abstract

The pandemic Covid-19 has affected human behavior and create a new habit called the new normal as a way to survive. Activities that were previously carried out face-to-face must be changed to online. In this kind of condition, sales and marketing team are required to adjust the way of building customer’s communication, listening to voice of customer, finding the insight and introducing the product to the prospectus customer by using the sophisticated technology. Achievement of sales targets is very important for the entrepreneurship growth and business sustainability. The purpose of this online training is to improve the sales and marketing team's skills to understand their customers by collecting consumer insight from many resources included media social which is then outlined in the strategy to achieve sales targets that have been set by the company. Keywords: consumer insight, entrepreneurship growth, social media.
Application of SPC and FMEA Methods to Reduce the Level of Hollow Product Defects Cicilia Sriliasta Bangun
JTI: Jurnal Teknik Industri Vol 8, No 1 (2022): JUNI 2022
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jti.v8i1.16681

Abstract

PT. Surya Baja Pipa Indonesia (SBPI) is a manufacturing company that produces hollow and pipe from rolled iron plate. The production data showed that during January up to October 2021 there were still defects products with the percentage greater than 5%, the specified tolerance limit for defects. In order to maintain quality and increase production efficiency, PT. SBPI strives to reduce the defect rate. This study aims to reduce the level of defect by using Statistical Process Control methods and the Failure Mode and Effects Analysis (FMEA) method to analyze the level of the worst defects by finding the highest damage value Risk Priority Number (RPN). Histogram showed that the biggest defect occurs in welding (7,51%). Analysis using Fishbone diagram found that the welding defect mostly occur due to human factor/workers, machines, methods, materials, and the environment. The result of FMEA method analysis showed machine setting had the highest RPN and became the first priority to solve. It happened because there is no SOP yet that contains definite engine parameters, such as engine speed and voltage. Based on these results, this study suggests companies to prepare SOPs to be a guide for operators at work.
Influence Of Third Party Funds on Credit Distribution Husin; Cicilia Sriliasta Bangun; Toni Suhara; Nanda Septiani; Alexander Williams
ADI Journal on Recent Innovation Vol. 4 No. 1 (2022): September
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ajri.v4i1.749

Abstract

The purpose of this research is to identify the influence of Third-Party Funds, Non-Performing Loans (NPL), and Return on Assets on Credit Distribution. As well as the role of ROA which becomes mediation in PT. XYZ. This study uses samples in the form of publication balance sheet reports from PT. XYZ in the period 2019-2021. This research is a quantitative research using SEM PLS techniques through the help of smart pls 3.0 software. The results of the study found that DPK significantly affects PK, with a statistical T value of 6,556 > 1.96 and the original sample of -0.773. The absence of influence of NPL on PK due to its statistical T value of 0.868 < 1.96 and the original sample of -0.146 has a negative relationship to credit distribution. ROA has no direct influence on PK with a statistical T value of 0.006 < 1.96 and the original sample of -0.002 has a negative relationship meaning to PK. DPK had a significant negative influence on ROA with a statistical T value of 2,966 > 1.96 and the original sample of -0.657 having a negative relationship direction. There is no effect of NPL on ROA with a Statistical T value of 0.205 < 1.96 and the original sample of 0.056 has a positive relationship to ROA. NPL has no influence over PK through ROA mediation with its Statistical T value of 0.001<1.96.  
Analysis of New Business Opportunities from Online Informal Education Mediamorphosis Through Digital Platforms Cicilia Sriliasta Bangun; Suryari Purnama; Aropria Saulina Panjaitan
International Transactions on Education Technology (ITEE) Vol. 1 No. 1 (2022): International Transactions on Education Technology (ITEE)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/itee.v1i1.184

Abstract

The existence of digital and online-based technologies has aided in societal upheaval. This also altered the dynamics of the education industry, allowing it to influence the growth of digitalization, which became a watershed moment in the Industrial Revolution. 4.0. Because today's learning material is relatively accessible to get through Video On Demand on the internet, the presence of formal education is beginning to gain popularity. Although, with the advent of the virtual learning paradigm, more and more institutions are providing informal education. Take advantage of this chance to give informal education for new business prospects. The researchers discovered, using Mediamorfosis Theory, that the convergence of informal education has modified the pattern of learning that is connected to technical skill for audiences who have a high level of education.
Digital Business Student Development for Entrepreneurs with Software Septiani, Nanda; Singh Bist , Ankur; Sriliasta Bangun, Cicilia; Dolan, Ellen
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 1 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (815.699 KB) | DOI: 10.33050/sabda.v1i1.74

Abstract

Era revolution 4.0, universities throughout Indonesia are computer technology and the economy. This article provides sufficient detail about the course's pedagogical design and practical implementation to serve as a model for how entrepreneurship and business issues can be integrated into a software engineering program. Courses are evaluated using learning diaries and questionnaires, as well as principal lecturer learning in each of the three sample courses The aim of this course is to provide students with an introduction to lean startup methods for ideas/innovations and further product and company development. This course will teach students about the software industry, entrepreneurship, teamwork, and lean startup methodologies and This article provides sufficient detail about the course's pedagogical design and practical implementation to serve as a model for the Course to be evaluated using learning and questionnaires.
The Urgency of Digital Literacy in Indonesia on COVID-19 pandemic Williams, Alexander; Bangun, Cicilia Sriliasta; Shino, Yamato
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 2 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.668 KB) | DOI: 10.33050/sabda.v1i2.143

Abstract

For pupils, having a strong grasp of digital literacy is crucial, particularly in light of the COVID-19 pandemic. Every level of society is encouraged to have simple access to the internet by the use of distant learning. In this essay, we will investigate the state of digital literacy in Indonesia at the time of COVID-19 epidemic. A systematic review was used as the research methodology in this study. Campaigns to promote digital literacy are crucial during the COVID-19 epidemic, according to the research findings. Dealing with the COVID-19 outbreak will be made easier with the help of digital literacy. During the COVID-19 epidemic, the digital literacy movement will assist the general people in finding the appropriate information and passing the time. The following are other crucial elements in the development of digital literacy. 1) Understanding culture, namely the diverse contexts in which users of the digital world operate; 2) Cognitive, or the capacity for cognition when evaluating the content;three) constructive Communication, specifically an awareness of network and communication performance in the digital age, self-assurance in one's ability to act responsibly, creativity—doing things differently—critical thinking about content, and social responsibility.
Inovasi Pengembangan Kartu Ujian Online pada Web Portal dengan Metode Waterfall Bangun, Cicilia Sriliasta; Santoso, Nesti Anggraini
Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Vol 1 No 1 (2022): September
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.726 KB) | DOI: 10.33050/mentari.v1i1.136

Abstract

Kartu ujian bagi mahasiswa merupakan hal yang sangat penting untuk dimiliki. Dikarenakan, dengan memiliki kartu ujian dapat membuktikan layaknya mahasiswa untuk mengikuti ujian akhir. Di era digital saat ini tidak hanya pembayaran perkuliahan secara online, namun kartu ujian online juga diperlukan bagi mahasiswa. sehingga mahasiswa tidak perlu khawatir kartu ujian akan hilang atau rusak. Penelitian ini juga didasari oleh analisa yang dilakukan pada saat pengambilan kartu ujian dengan cara tradisional yaitu mahasiswa perlu mengantri di RPU dengan waktu lama dan menyebabkan antrian panjang yang menjadi permasalah dan dasar urgensi penelitian. Dengan menggunakan metode waterfall Universitas Raharja menciptakan inovasi berupa kartu ujian online dalam situs website Portal Raharja yang menjadi hasil temuan penelitian. Novelty yang di dapat berupa kemudahan mahasiswa dalam mendapatkan kartu ujian online, mulai dari sistem web yang interaktif, hingga biaya perkuliahan yang didapatkan secara otomatis melalui email. Hal ini akan mengurangi antrian panjang menjelang ujian dan mengurangi kerumunan. Pastinya untuk mendapatkan kartu ujian, mahasiswa perlu memenuhi persyaratan, seperti absensi daftar kehadiran serta melakukan pembayaran biaya perkuliahan yang telah ditentukan.
Penerapan Teori Planned Behavior Dan Perceived Value Pada Online Purchase Behavior Bangun, Cicilia Sriliasta; Suhara, Toni; Husin, Husin
Technomedia Journal Vol 8 No 1 Special Issues (2023): Special Issue: Teknologi dan Kepemimpinan Penggerak Perubahan Masa
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v8i1SP.2074

Abstract

This study aims to analyze the effects of perceived behavioral control, subjective norms, attitudes, and perceived value on purchase intentions and their effects on purchasing behavior. Extrinsic variables in this study are perceived behavioral control, subjective norms, attitudes, and perceived value. The endogenous survey variables are purchase intention and purchase behavior. The survey sample consisted of 113 respondents, consumers who shop at online shop X. The data collection method used a questionnaire. Methods of data analysis by SEM PLS. The study concluded that of the five hypotheses, only hypotheses 1 and 5 were significant.
Exploring Sustainable Strategies for Education through the Adoption of Digital Circular Economy Principles Meria, Lista; Bangun, Cicilia Sriliasta; Edwards, John
International Transactions on Education Technology (ITEE) Vol. 3 No. 1 (2024): International Transactions on Education Technology (ITEE)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/itee.v3i1.675

Abstract

This study investigates sustainable strategies in education by examining the adoption of digital circular economy principles, aiming to address the growing need for resource efficiency within educational systems. As educational institutions face pressures to reduce environmental impact and enhance sustainability, integrating circular economy practices offers promising pathways. The objective of this research is to explore how digital tools and circular principles can be effectively applied to minimize waste and promote resource regeneration in academic settings. A mixed-method approach was employed, combining qualitative case studies and quantitative surveys across several institutions actively implementing circular economy initiatives. Data was collected from educators, administrators, and students to assess the impact of digital circular models on resource management, cost-efficiency, and environmental awareness. Findings indicate that digital circular economy strategies, including digital resource sharing platforms and waste reduction initiatives, significantly enhance both operational sustainability and educational outcomes by fostering a culture of environmental responsibility. Furthermore, the adoption of these strategies has led to measurable reductions in material waste and increased awareness of sustainable practices among students and staff. The research concludes that digital circular economy principles are not only viable but also essential for creating a sustainable educational environment that aligns with global sustainability goals. These findings provide valuable insights for policymakers, educators, and stakeholders in education seeking to develop sustainable frameworks and underline the importance of continued investment in digital circular economy initiatives to support long-term educational and environmental objectives.
The Impact of Blockchain Security on Cryptocurrency Investment Preferences Among Millennials in Indonesia Felisia Christiani; Cicilia Sriliasta Bangun; Riya Widayanti
Blockchain Frontier Technology Vol. 4 No. 1 (2024): Blockchain Frontier Technology
Publisher : IAIC Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/bfront.v4i1.581

Abstract

This study explores the impact of blockchain security on cryptocurrency investment preferences among millennials in Indonesia. Despite the high volatility of cryptocurrencies, they continue to attract a significant number of millennial investors, driven by perceptions of security and potential high returns. The study aim of this research is to investigate how blockchain security influences the investment preferences of millennial investors, particularly concerning their decision-making process in the cryptocurrency market. This study employs a quantitative approach, gathering data through surveys targeting millennial cryptocurrency investors. The data is analyzed using Structural Equation Modeling (SEM) to assess the relationships between blockchain security perceptions and investment preferences.This research provides new insights by integrating blockchain security as a key factor influencing investment decisions, bridging the gap between technical and psychological aspects of investment behavior. While there is substantial research on cryptocurrency investments, limited stud-ies address the specific influence of blockchain security on investment preferences, particularly in the context of millennial investors in Indonesia. The finding suggest that blockchain security significantly shapes the investment preferences of millennials, fostering trust and influencing their decision to engage in cryptocurrency investments. This study offers valuable insights for blockchain developers and regulators to enhance security features, helping to build investor confidence in Indonesia rapidly expanding cryptocurrency market.