Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
Vol 7, No 1 (2021): Jurnal Ilmiah Manajemen dan Bisnis

Impulse Buying in Fashion Retail: Evidence at the Department Store in Daerah Istimewa Yogyakarta

Saptaningsih Sumarmi (Universitas PGRI Yogyakarta)
Puspa Ayu Prasyanti (Unknown)

Article Info

Publish Date
01 Apr 2021

Abstract

Abstract: This study aims to examine shopping lifestyle, fashion involvement, store atmosphere as an antecedent of impulse buying behavior. The research population has made repeat purchases at the Matahari Department Store Malioboro Mall, Yogyakarta. The sampling method uses purposive sampling, with a total sample of 115 respondents. The data analysis method uses Descriptive Analysis and Multiple Linear Regression Analysis. The results found that shopping lifestyle, fashion involvement, store atmosphere partially or simultaneously affect impulse buying behaviorKeywords: shopping lifestyle, fashion involvement, store atmosphere, impulse buying behavior

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Journal Info
Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
Website

Abbrev

jimb

Publisher

Universitas Mercu Buana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

Description

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