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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
Puspa Ayu Prasyanti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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Impulse Buying in Fashion Retail: Evidence at the Department Store in Daerah Istimewa Yogyakarta Saptaningsih Sumarmi; Puspa Ayu Prasyanti
Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 1 (2021): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v7i1.10264

Abstract

Abstract: This study aims to examine shopping lifestyle, fashion involvement, store atmosphere as an antecedent of impulse buying behavior. The research population has made repeat purchases at the Matahari Department Store Malioboro Mall, Yogyakarta. The sampling method uses purposive sampling, with a total sample of 115 respondents. The data analysis method uses Descriptive Analysis and Multiple Linear Regression Analysis. The results found that shopping lifestyle, fashion involvement, store atmosphere partially or simultaneously affect impulse buying behaviorKeywords: shopping lifestyle, fashion involvement, store atmosphere, impulse buying behavior
Co-Authors Saptaningsih Sumarmi