Jurnal Pengembangan Wiraswasta
Vol 23, No 2 (2021): JPW Edisi Agustus 2021

Usaha Mikro Kecil dan Menengah JAKPRENEUR Meningkatkan Kelas Melalui Kepuasan Pelanggan

Siti Mahmudah (STIE IPWIJA)
Muhamad Asari (STIE IPWIJA)

Article Info

Publish Date
17 Aug 2021

Abstract

Penelitian ini bertujuan untuk mengetahui Kepuasan Pelanggan JAKPRENEUR di Kecamatan Cipayung dengan menganalisis Kualitas Produk, Kemasan dan Promosi.  Penelitian ini menggunakan metode Statistic Package for Social Sciences (SPSS) dengan jumlah responden 104 orang Pelanggan JAKPRENEUR di Kecamatan Cipayung Jakarta Timur. Hasil penelitiannya bahwa pengaruh Kualitas Produk, Kemasan, Promosi  terhadap Kepuasan Pelanggan positif signifikan.This study aims to find out JAKPRENEUR Customer Satisfaction in Cipayung Sub-district by analyzing Product Quality, Packaging and Promotion. This study used Statistic Package for Social Sciences (SPSS) method with 104 jakpreneur customers in Cipayung Sub-district, East Jakarta. The results of his research that the influence of Product Quality, Packaging, Promotion on Customer Satisfaction is positif significant.

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Journal Info
Jurnal Pengembangan Wiraswasta
Website

Abbrev

jpw

Publisher

Sekolah Tinggi Ilmu Ekonomi IPWIJA

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Pengembangan Wiraswasta is a national journal intended to develop entrepreneurship. This journal contains articles on various issues in the field of social sciences and humanities in the economic field. In particular, this journal raises various management issues related to entrepreneurship ...