Jurnal Mantik
Vol. 5 No. 1 (2021): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)

Analysis Of Price, Promotion And Location Of Purchasing Decisions At PT Samera Propertindo

Jesslyn Wong (Universitas Prima Indonesia)
Muhammad Agung Anggoro (Universitas Prima Indonesia)
Andrew Pranata Sinaga (Universitas Prima Indonesia)
Dandy Irawan (Universitas Prima Indonesia)

Article Info

Publish Date
01 May 2021

Abstract

This study aims to examine and analyze the effect of Price Quality, Promotion and Location on Purchasing Decisions at PT Samera Propertindo. The research method uses quantitative. The population was 196 consumers and the sample was 137 consumers. The sampling technique used was random sampling. The results of the calculation of hypothesis testing partially and simultaneously Price, Promotion and Location simultaneously have a positive and significant effect on Purchasing Decisions at PT Samera Propertindo..

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Journal Info
Jurnal Mantik
Website

Abbrev

mantik

Publisher

Institute of Computer Science

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public ...