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Jesslyn Wong
Universitas Prima Indonesia
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Analysis Of Price, Promotion And Location Of Purchasing Decisions At PT Samera Propertindo Jesslyn Wong; Muhammad Agung Anggoro; Andrew Pranata Sinaga; Dandy Irawan
Jurnal Mantik Vol. 5 No. 1 (2021): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to examine and analyze the effect of Price Quality, Promotion and Location on Purchasing Decisions at PT Samera Propertindo. The research method uses quantitative. The population was 196 consumers and the sample was 137 consumers. The sampling technique used was random sampling. The results of the calculation of hypothesis testing partially and simultaneously Price, Promotion and Location simultaneously have a positive and significant effect on Purchasing Decisions at PT Samera Propertindo..
Co-Authors Andrew Pranata Sinaga Dandy Irawan Muhammad Agung Anggoro