Journal of Industrial Engineering & Management Research (JIEMAR)
Vol. 2 No. 4 (2021): August 2021

Exploring Factors Affecting Buying Interest of Smartphones During the Covid 19 pandemic

PURWANTO, AGUS (Unknown)
Sudargini, Yuli (Unknown)

Article Info

Publish Date
06 Aug 2021

Abstract

This study aims to determine the effect of Brand Image and Sales Promotion on Interest in Buying Smartphones during the covid 19 pandemic. The research method used is a quantitative method with the type of survey method. The research technique used is probability with a snowball sampling approach, the respondents are 95 smartphone consumers. Data collection techniques using questionnaires distributed online. This research data processing using SmartPLS 3.0 software. The results of this study found that brand image and sales promotion affect interest in buying cellphones during the covid 19 pandemic.

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Journal Info
Journal of Industrial Engineering & Management Research (JIEMAR)
Website

Abbrev

jiemar

Publisher

Universitas Pelita Harapan

Subject

Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

Description

The aim of JIEMAR ( Journal of Industrial Engineering & Management Research is to publish theoretical and empirical articles that are aimed to contrast and extend existing theories, and build new theories that contribute to advance our understanding of phenomena related with industrial engineering ...