<![CDATA[The purpose of this research is to analyze the behavior or response of consumers of organic fertilizer SAA (Sumber Alam Abadi) so that it can be designed recommendation of consumer strategy in order to increase sales. Data analysis method used in this research is using Likert scale from each aspect of consumer and its analysis is done kuallitatif. The result is the product and effort of SAA organic fertilizer is already good but still need further development. This is supported by respondents data that is as much as 53.3 percent stated that the organic fertilizer is good quality, 73.3 percent stated that the product has a cheap price and as many as 46.7 percent stated that the service in the purchase and information in this company is quite good , but the respondents who stated that the company's promotional activities are still less good as much as 53.3 percent. Therefore it is necessary to do promotion technique by using internet or other marketing network. Keywords: Agroindustry, Organic Fertilizer, Consumer Analysis.]]>
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