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All Journal JURNAL AGROSAINS : Karya Kreatif dan Inovatif
susti yana
Universitas Islam Madura
Agriculture, Biological Sciences & Forestry

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ANALISIS KONSUMEN PUPUK ORGANIK SAA (Sumber Alam Abadi) (Studi Kasus Pada CV. Sumber Alam, Desa Gunggung, Kecamatan Batuan, Kabupaten Sumenep) susti yana
JURNAL AGROSAINS : Karya Kreatif dan Inovatif Vol 5 No 01 (2018): Juni 2018
Publisher : Universitas Islam Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31102/agrosains.2018.5.01.94-102

Abstract

The purpose of this research is to analyze the behavior or response of consumers of organic fertilizer SAA (Sumber Alam Abadi) so that it can be designed recommendation of consumer strategy in order to increase sales. Data analysis method used in this research is using Likert scale from each aspect of consumer and its analysis is done kuallitatif. The result is the product and effort of SAA organic fertilizer is already good but still need further development. This is supported by respondents data that is as much as 53.3 percent stated that the organic fertilizer is good quality, 73.3 percent stated that the product has a cheap price and as many as 46.7 percent stated that the service in the purchase and information in this company is quite good , but the respondents who stated that the company's promotional activities are still less good as much as 53.3 percent. Therefore it is necessary to do promotion technique by using internet or other marketing network. Keywords: Agroindustry, Organic Fertilizer, Consumer Analysis.
EFISIENSI PEMASARAN GULA SIWALAN DI KABUPATEN SUMENEP MARKETING EFFICIENCY OF PALMYRA SUGAR IN SUMENEP REGENCY susti yana
JURNAL AGROSAINS : Karya Kreatif dan Inovatif Vol 5 No 01 (2018): Juni 2018
Publisher : Universitas Islam Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31102/agrosains.2018.5.01.103-107

Abstract

Siwalan or often called tal (Borassus flabellifer L.) is one product of the leading estates in the Sumenep area which very potential to be developed mainly from the nira of siwalan used as raw material for palmyra sugar. The aim of this research is analyze the marketing efficiency in the supply chain of palmyra sugar in Sumenep. Results of this research showed marketing channel 1 has the lowest value of marketing efficiency index at 4.5, while the marketing channel 3 has the highest value of marketing efficiency index with a value of 95.65. Keywords: Marketing Efficiency, Palmyra Sugar
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