JURNAL AGROSAINS : Karya Kreatif dan Inovatif
Vol 5 No 01 (2018): Juni 2018

EFISIENSI PEMASARAN GULA SIWALAN DI KABUPATEN SUMENEP MARKETING EFFICIENCY OF PALMYRA SUGAR IN SUMENEP REGENCY

susti yana (Universitas Islam Madura)

Article Info

Publish Date
21 Jun 2018

Abstract

Siwalan or often called tal (Borassus flabellifer L.) is one product of the leading estates in the Sumenep area which very potential to be developed mainly from the nira of siwalan used as raw material for palmyra sugar. The aim of this research is analyze the marketing efficiency in the supply chain of palmyra sugar in Sumenep. Results of this research showed marketing channel 1 has the lowest value of marketing efficiency index at 4.5, while the marketing channel 3 has the highest value of marketing efficiency index with a value of 95.65. Keywords: Marketing Efficiency, Palmyra Sugar

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Journal Info
JURNAL AGROSAINS : Karya Kreatif dan Inovatif
Website

Abbrev

agrosains

Publisher

Universitas Islam Madura

Subject

Agriculture, Biological Sciences & Forestry

Description

JURNAL AGROSAINS : Karya Kreatif dan Inovatif OF AGROSAINS: Creative and Innovative Works are Electronic and Print Journals. This journal publishes scientific articles both from research results and innovations from upstream to downstream in various fields of science including: Agrotechnology ...