Analisis Pengaruh Harga Terhadap Keputusan Pembelian Pada Pempek Pasar 26 Ilir Palembang

Ujang Ujang (Politeknik Darussalam Palembang)

Integritas Jurnal Manajemen Profesional (IJMPRO)
Vol 2 No 2 (2021): Integritas Jurnal Manajemen Profesional (IJMPro) - Juli 2021

The city of Pempek as the capital city of South Sumatra Province is well-known as the word "empek-empek" which has the potential to develop food tourism, considering that some of the typical folk foods of this area are of interest to local residents and migrants, including tourists. For consumers, prices are all forms of monetary costs sacrificed by consumers to obtain, own, utilize a number of combinations of goods and services from a product. Many consumers use prices as an influence on purchasing decisions.