Jurnal Kajian Bali
Vol 11 No 2 (2021): Volume 11 No. 2. Oktober 2021

Strategi Bertahan Hotel Berbintang dalam Menghadapi Situasi Covid-19 di Kabupaten Badung

I.A Anggreni Suryaningsih (Prodi Magister Pariwisata Universitas Udayana)
I Gusti Ayu Oka Suryawardani (Pusat Unggulan Pariwisata Universitas Udayana)



Article Info

Publish Date
18 Oct 2021

Abstract

The Covid-19 pandemic has had an impact on the tourism industry around the world. In Bali, the impact of the Covid-19 pandemic resulted in the tourism industry, especially the hotel business being very down. Badung Regency, which is a barometer for Bali tourism as well as having the highest number of star hotels in Bali, has been hit hard by the Covid-19 situation. This research data collection method through distributing questionnaires online using google form. The number of star hotels in this study were 30 sample hotels. The samples in this study are grouped into two clusters, namely (1) stars hotel cluster 1,2,3, (2) stars hotel cluster 4 and 5. The results show that the efforts made by star hotels in each cluster are quite diverse, the grouping of these efforts is divided into several categories, among others, marketing, finance, human resources and CHSE-based health protocols.

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Journal Info

Abbrev

kajianbali

Publisher

Subject

Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

The Jurnal Kajian Bali (Journal of Bali Studies) is an area study journal that specializes in publishing research-based articles about Bali. The topics of articles about Bali that can be published are very diverse including Balinese culture, politics, music, language, architecture, literature, ...