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Strategi Bertahan Hotel Berbintang dalam Menghadapi Situasi Covid-19 di Kabupaten Badung I.A Anggreni Suryaningsih; I Gusti Ayu Oka Suryawardani
Jurnal Kajian Bali (Journal of Bali Studies) Vol 11 No 2 (2021): Volume 11 No. 2. Oktober 2021
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1346.196 KB) | DOI: 10.24843/JKB.2021.v11.i02.p08

Abstract

The Covid-19 pandemic has had an impact on the tourism industry around the world. In Bali, the impact of the Covid-19 pandemic resulted in the tourism industry, especially the hotel business being very down. Badung Regency, which is a barometer for Bali tourism as well as having the highest number of star hotels in Bali, has been hit hard by the Covid-19 situation. This research data collection method through distributing questionnaires online using google form. The number of star hotels in this study were 30 sample hotels. The samples in this study are grouped into two clusters, namely (1) stars hotel cluster 1,2,3, (2) stars hotel cluster 4 and 5. The results show that the efforts made by star hotels in each cluster are quite diverse, the grouping of these efforts is divided into several categories, among others, marketing, finance, human resources and CHSE-based health protocols.
POSISI DESA SERANGAN BERDASARKAN ANALISIS TOURISM AREA LIFE CYCLE Ida Ayu Anggreni Suryaningsih; Ida Bagus Suryawan
JURNAL DESTINASI PARIWISATA Vol 4 No 2 (2016): VOL 4, NO 2 (2016): (JULY - DECEMBER) JURNAL DESTINASI PARIWISATA
Publisher : Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.31 KB) | DOI: 10.24843/DESPAR.2016.v04.i02.p01

Abstract

Abstract In the development of a tourist area, especially the development of tourism will generally follow the pattern of grooves or tourism area life cycle is known as the Tourism Area Life Cycle (TALC). This paper aims to find a position that tourism in Serangan Village, so it can later be known by both programs suitable for the development of the area. The needs of the data used to meet, namely, observation, literature review and interviews with some of the residents and community leaders in the village attack. The collected data will be described later analyzed by descriptive. Observations show that the position of the Serangan Village in Tourism Area Life Cycle analysis is at a stage 2 or the stage engagement (involvement). In this phase, the increase in the number of tourist arrivals in the Serangan village has increased every year and the local people who were there already started to supply the needs of tourists as a cafe or restaurant and homestay but still on a limited scale. Local people have started actively promoting in several blogs and web is also working with several travel agents. The creation of a forum for the community to develop into a more concerted Serangan village to be planned future namely the formation of a group of fishermen who called Karya Segara. The group is very active fishing village of attacks and protecting the environment are very enthusiastic about the preservation of underwater attack. Starting from the initiative group of fishermen began to attack this village known and increasingly shows its uniqueness in terms of environmental conservation. This it can be concluded that the position of the Serangan Village in Tourism Area Life Cycle analysis is in phase engagement (involvement) were associated with the facts on the ground.
PENINGKATAN WISATAWAN MASA NEW NORMAL: STRATEGI KOMUNIKASI PEMASARAN DI DINAS PARIWISATA KOTA DENPASAR Ida Ayu Anggreni Suryaningsih; Ida Ayu Gayatri Kesumayathi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p04

Abstract

Since the issuance of regulations related to the implementation of the new normal phase in all regions of Indonesia, the Government of Denpasar city, assisted by the Covid-19 Response Acceleration Task Force, has begun to start designing new normal SOPs for all related aspects one of which is in terms of increasing tourists. The new normal policy made by the central government needs a marketing strategy adapted to the situations and conditions that occurred during the pandemic. This study aimed to determine the marketing communication strategy of the Denpasar City Tourism Office in increasing tourists during the new normal period. This study uses the theory of marketing mix. The research method used in this study is a qualitative descriptive method, in which the Denpasar City Tourism Office was taken as the object of research. Data collection was carried out using observation, documentation, and interview techniques. The data then were analyzed in three stages, namely data reduction, data presentation, and conclusions. The results of the study reported that the Denpasar City Tourism Office has taken steps that are in accordance with the marketing communication strategy, the steps are the implementation of marketing mix with promotion mix inside.
Strategi Pengembangan Pantai Munggu Badung Sebagai Obyek Wisata Ramah Anak Ni Wayan Mekarini; Ni Nyoman Arini; I Wayan Kartimin; Ida Ayu Anggreni Suryaningsih
Jurnal Ilmiah Hospitality Management Vol 13 No 2 (2023)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v13i2.219

Abstract

Pantai Munggu merupakan salah satu pilihan pantai untuk rekreasi bersama keluarga terutama anak-anak. Untuk mengembangkan Pantai Munggu sebagai objek wisata yang nyaman, diperlukan strategi pengelolaan yang tepat. Tujuan dari penelitian ini adalah untuk mengungkapkan strategi yang dapat dilakukan pengelola untuk menampung pengunjung usia anak-anak sebagai bagian dari pemenuhan sapta pesona yang ditawarkan oleh pantai Munggu. Data dikumpulkan dengan wawancara mendalam dengan pihak manajemen dan observasi kemudian data dianalisis secara deskriptif. Strategi tersebut melibatkan manajemen dan masyarakat setempat untuk mewujudkan tujuan tersebut. Pembahasan penelitian menemukan 4 strategi, yaitu (a) Pantai Munggu tidak hanya sekedar pantai yang mirip dengan yang lain sehingga akan dirancang sebagai pantai ramah anak dimana anak-anak perlu diakomodasi karena juga membawa daya tarik dan keuntungan lebih. (b) Menghadap Samudera Hindia, ombaknya besar bisa jadi bagus untuk selancar yang didukung persewaan peralatan, (c) karang di pantai terkadang melukai kaki pengunjung tetapi paket eksplorasi karang dapat dicocokkan dengan anak-anak serta mencintai laut dan biota-nya , dan (d) Perlu rencana besar untuk menampilkan nama pantai di depan gerbang sebagai promosi di media sosial.
IDENTIFIKASI KONSEP 4A DALAM POTENSI PENGEMBANGAN WISATA AIR TERJUN TIRTA BHUWANA DI DESA PEGADUNGAN, KECAMATAN SUKASADA, BULELENG Ida Ayu Anggreni Suryaningsih
Journal of Tourism and Interdiciplinary Studies Vol. 3 No. 1 (2023): Journal of Tourism and Interdisciplinary Studies (JoTIS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jotis.v3i1.95

Abstract

Tirta Bhuwana Waterfall is a natural tourist attraction in the Pegadungan Village area, Sukasada Buleleng District. This research is aimed to find out the problems which makes Tirta Bhuwana Water not well-developed. This study focused on its lack of development based on 4A potential, (Attraction, Access, Amenities and Ancillary). So far, Tirta Bhuwana Waterfall is not popular like others waterfall around. In addition, the absence of support from the government also makes this waterfall less well-known. Therefore, the purpose of this study was to analyze the potential, especially A4 in the natural tourism of Tirta Bhuwana Waterfall. The research method used is a qualitative descriptive method with data collection techniques using the observation method which focuses on analyzing the potential for developing Tirta Bhuwana Waterfall, especially in element 4A. The results of the study showed that Tirta Bhuwana Waterfall Tourism has not been optimally developed even though it has quite beautiful natural tourism potential and it is true that there is no support from the government and a lack of 4A in the development of natural tourist attractions in the form of waterfalls so that improvement or development is needed in the 4A field.
Menggali Potensi Penglukatan Pancoran Solas Taman Beji Paluh Sebagai Daya Tarik Wisata Spiritual di Desa Penarungan Kecamatan Mengwi, Badung Ida Ayu Anggreni Suryaningsih; I Made Gede Darma Susila; Desak Made Purnama Dewi
Jurnal Ilmiah Hospitality Management Vol 13 No 2 (2023)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v13i2.244

Abstract

Sektor pariwisata di Bali memainkan peran penting dalam menggerakkan perekonomian masyarakat. Upaya pengembangan pariwisata berbasis masyarakat diharapkan dapat berlanjut untuk jangka waktu yang lama. Baru-baru ini, pengembangan pariwisata spiritual di Bali semakin banyak menjadi topik pembicaraan. Pemerintah sedang mendorong pariwisata spiritual sebagai salah satu alternatif pariwisata yang dikembangkan. Penelitian ini bertujuan untuk menganalisis kelayakan dari Penglukatan Pancoran Solas Taman Beji Paluh untuk dikembangkan menjadi daya tarik wisata berdasarkan aspek komponen destinasi pariwisata, seperti attraction, accessibilites, amenities, dan ancillary service. Pengumpulan data dilakukan dengan metode observasi, wawancara, dan studi pustaka dengan analisis deskriptif kualitatif. Data dianalisis secara deskriptif kualitatif. Hasil penelitian menunjukkan bahwa “Penglukatan Pancoran Solas Taman Beji Paluh” layak untuk dikembangkan menjadi daya tarik wisata guna menjadi alternatif bagi wisatawan dalam memilih destinasi yang dikunjungi. Kelayakan ini dilihat dari fasilitas komponen pariwisata yang dimiliki, seperti: Pura tempat sembahyang, tempat suci untuk melukat, tempat parkir, restoran, ruang ganti pakaian, toilet, tempat penjualan sarana sembayang, dan puskesmas di wilayah desa.
Optimalisasi Daya Tarik Wisata Alam sebagai Pendukung Pengembangan Desa Wisata Duda Timur, Karangasem, Bali Putu Guntur Pramana Putra; Ni Wayan Mekarini; Ida Ayu Anggreni Suryaningsih
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 8 No 2 (2023): Volume 8 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v8i2.2729

Abstract

Natural tourist attraction is a tourist attraction in the form of diversity and uniqueness of natural wealth which includes natural tourist attractions based on the potential diversity and uniqueness of the natural environment that exists in the sea and land. Duda Timur is one of the villages that has a variety of natural potential that can be developed, namely in the natural attractions of land areas in the form of plantations, hills and rivers, the purpose of this study is to identify the potential possessed by the village that can be developed as a nature-based tourist attraction. The data collection techniques used in this research are observation, in-depth interviews and literature studies. The data analysis used was descriptive qualitative. The result of this research is that Duda Timur Village has tourism potential that can be developed, namely Jagasatru Waterfall, Beji Dedari and Bukit Putung
Construction of the Agrotourism Dimensional Model: Perspective of Attraction of Visitor Experiences in Agrotourism Salak, Sibetan Karangasem Bali I Dewa Ayu Tita Permata Tabita; Ida Ayu Suryaningsih
Bioculture Journal Vol. 1 No. 1: (July) 2023
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/bioculture.v1i1.2023.77

Abstract

Tourism has become one of the industries that has a major impact on Bali's economic growth. This study aims to explore the various factors that build important dimensions as a determinant of the formation of visitor experience in agro-tourism. The collecting data  by interviews related to the form of expectations and responses of visitors as informants about the Sibetan agro-tourism object. This type of data is for exploring the dimensions and factors that reflect the dimensions to construct a measurement scale. The next step is to classify by group category to build dimensions, then the data  processed using descriptive statistical analysis tools, namely confirmatory factor analysis.   The indicator that produces the largest loading factor is determined as the indicator that most strongly reflects the variable in question. This result shows that the better the Tourist Visit Experience to Sibetan Agrotourism object, Karangasem, the more loyal these visitors are to Sibetan Agrotourism object, Karangasem. Based on the results of the study, information was obtained that based on the Experience of Tourists visiting Sibetan Agrotourism objects, Karangasem the biggest factor influencing tourists to visit Sibetan Agrotourism objects, Karangasem is the Security factor, then followed by the Coolness of tourist objects, Service and Hospitality, Order and Uniqueness and Beauty of Sibetan Agrotourism objects, Karangasem. Tourist Visiting Experience to Sibetan Agrotourism Object, Karangasem has a positive and significant effect on Visitor Loyalty.
Communication strategy of Bumdes Sarwada Amertha in the management of Taro tourism village towards independent tourism village Surya, Ida Bagus Ketut; Suryaningsih, Ida Ayu Anggreni
International Journal of Green Tourism Research and Applications Vol. 5 No. 2 (2023): December 2023
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v5i2.92-99

Abstract

This study discusses the communication strategy carried out by BUMDes Sarwada Amertha in managing Taro Tourism Village towards an independent tourism village. The communication strategy used is to use the POAC management communication strategy method, the purpose of this study is to find out how the communication strategy knows the audience, determines goals, compiles messages and establishes methods and media. Data obtained through observation and in-depth interviews. The authors took three informants to supplement the research data. The conclusion of this study are (1) Planning, BUMDes Sarwada Amertha plans to maximize the visits of tourists who come to Taro Tourism Village every month and intensify promotions both conventionally and through online media. (2) Organizing, in managing existing business units, BUMDes Sarwada Amerhta has a management organizational structure. (3) Actuating, BUMDes manager Sarwada Amertha implements the work plan well in order to achieve the existing vision and mission. (4) Controlling, BUMDes Sarwada Amertha as a legal umbrella that accommodates all tourist attractions in Taro Tourism Village. it can be concluded that the communication strategy carried out by BUMDes Sarwada Amertha in the management of Taro Tourism Village as an independent tourism village by carrying out a communication strategy using POAC management principles. 
PERANCANGAN MODEL WISATA EDUKASI DI SUBAK TEBA MAJALANGU, DESA KESIMAN KERTALANGU KOTA DENPASAR Suryaningsih, Ida Ayu Anggreni; Shintya Nita Kristiana Putri, Komang; Karina Putri, Ida Ayu
Jurnal IPTA Vol 11 No 2 (2023): Jurnal IPTA (December 2023)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2023.v11.i02.p04

Abstract

Subak Teba Majalangu is an educational tourist destination located in the village of Kesiman Kertalangu Village, Denpasar City. This place offers nature-based educational tourism activities with Balinese history and culture as its main attraction. This research aims to design an educational tourism concept for Subak Teba Majalangu. Type of This research is descriptive with a qualitative approach. Data collection was carried out through observation, interviews, and document studies. The design of the educational tourism model in the research consists of tutorial and exploration learning methods. The purpose of tutorial learning is to provide basic knowledge about various things found in Subak Teba Majalangu. Majalangu. Exploration learning aims to increase the visitors' knowledge and understanding by directly seeing the object of learning.