JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Vol 6 No 2 (2021): Jurnal Nusantara Aplikasi Manajemen Bisnis

Anteseden Loyalitas Nasabah : Islamic Branding, Kualitas Layanan dan Kepercayaan

Nugraha, Reno Iwan Candra (Unknown)
Solekah, Nihayatu Aslamatis (Unknown)

Article Info

Publish Date
26 Oct 2021

Abstract

The purphose of this study is to analyze the antecedents of customer loyalty of Bank BNI Syariah which is influenced by Islamic branding, service quality and trust. The sample in this study was 148 customers using purposive sampling using multiple regression analysis tools using SPSS 25. The results showed that Islamic branding, service quality and trust have an effect on customer loyalty. The implication of the results of this study is expected to maintain and improve the application of Islamic Branding and service quality, especially for PT. BNI Syariah KCP Jombang so as to gain customer trust that will foster a sense of customer loyalty

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Journal Info
JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Website

Abbrev

manajemen

Publisher

Universitas Nusantara PGRI Kediri

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Nusamba is a peer review journal published by Department of Management and the media for researchers and lecturers who will publish the results of their research. The aim of the Journal is to facilitate scientific publication of the results of researches in Indonesia and participate to ...