Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Nugraha, Reno Iwan Candra
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Anteseden Loyalitas Nasabah : Islamic Branding, Kualitas Layanan dan Kepercayaan Nugraha, Reno Iwan Candra; Solekah, Nihayatu Aslamatis
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 6 No 2 (2021): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v6i2.15770

Abstract

The purphose of this study is to analyze the antecedents of customer loyalty of Bank BNI Syariah which is influenced by Islamic branding, service quality and trust. The sample in this study was 148 customers using purposive sampling using multiple regression analysis tools using SPSS 25. The results showed that Islamic branding, service quality and trust have an effect on customer loyalty. The implication of the results of this study is expected to maintain and improve the application of Islamic Branding and service quality, especially for PT. BNI Syariah KCP Jombang so as to gain customer trust that will foster a sense of customer loyalty
Co-Authors Nihayatu Aslamatis Solekah