Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat
Vol. 4 No. 2 (2021): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat

Digital Marketing for Village Tourism

Wisudani Rahmaningtyas (Universitas Negeri Semarang)
Ratieh Widhiastuti (Department of Economics Education, Faculty of Economics, Universitas Negeri Semarang)
Hanna Netti Purasani (Department of Economics Education, Faculty of Economics, Universitas Negeri Semarangng)
Ajie Pangestu (Department of Economics Education, Faculty of Economics, Universitas Negeri Semarang)
Rusdiana Rusdiana (Department of Economics Education, Faculty of Economics, Universitas Negeri Semarang)



Article Info

Publish Date
03 Jan 2022

Abstract

The purpose of this service activity is to provide knowledge about the importance of digital marketing in the era of industry 4.0, as well as provide direct training on making videos as a medium for promotion. The object of the service activity is the entire Management of Omah Smart Farmers Tourism Object (OPP) Kandri Tourism Village and Tourism Awareness Group Managers (Pokdarwis) Semarang City. Service activities are carried out in three stages, namely the preparation stage, the implementation stage, and the evaluation monitoring stage. The results of the service activities consist of the preparation stage in the form of coordination with the Head of the Kandri Tourism Village to find out the problems that exist in the Kandri Tourism Village. The service activity was considered successful, as evidenced by the implementation stage of all participants who were targeted to attend and were very enthusiastic in asking questions during the training. Many participants asked for advice in determining the right material to promote, and various tricks to get interesting promotional media. At the monitoring stage, the service team communicates through social media to find out the development of service activities. And the evaluation stage is carried out by asking for feedback from service participants as the basis for improving further service activities. the service team communicates through social media to find out the development of service activities. And the evaluation stage is carried out by asking for feedback from service participants as the basis for improving further service activities. the service team communicates through social media to find out the development of service activities. And the evaluation stage is carried out by asking for feedback from service participants as the basis for improving further service activities.

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Journal Info

Abbrev

ABDIMAS

Publisher

Subject

Religion Agriculture, Biological Sciences & Forestry Arts Education Social Sciences

Description

ABDIMAS UMTAS (E-ISSN: 2614-8544) is a journal published by the Institute for Research and Community Service, Muhammadiyah University of Tasikmalaya. The ABDIMAS UMTAS Journal accommodates the publication of the results of Community Service activities carried out by Lecturers as a form of ...