Journal of Vision and Ideas (VISA)
Vol 1 No 2 (2021): VISA: Journal of Vision and Ideas

Saluran Pemasaran Dalam Memasarkan Produk Asuransi

Rendi Prayoga (Universitas Islam Negeri Sumatera Utara)
Nuri Aslami (UIN Sumatera Utara)

Article Info

Publish Date
14 Dec 2021

Abstract

Marketing channels carry out the work of moving products from producers (insurance companies) to consumers/customers. It can overcome the time, place, and ownership gaps that separate products and services from those who need and want them. In practice, this marketing channel must also have product marketing channel management in accordance with OJK regulations. As well as any conflicts that occur in the marketing channel in marketing insurance products. Therefore, the purpose of this article is to provide an explanation of the marketing channels in detail in marketing insurance products to the general public.

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Journal Info
Journal of Vision and Ideas (VISA)
Website

Abbrev

visa

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

VISA: Journal of Visions and Ideas is a scientific journal for the academic community of universities and research institutions with a scope covering research results, studies, thoughts, and ideas related to visions and solutions to various problems in the economic, social, educational, ...