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All Journal Journal of Vision and Ideas (VISA)
Rendi Prayoga
Universitas Islam Negeri Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Saluran Pemasaran Dalam Memasarkan Produk Asuransi Rendi Prayoga; Nuri Aslami
VISA: Journal of Vision and Ideas Vol 1 No 2 (2021): VISA: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (313.446 KB) | DOI: 10.47467/visa.v1i2.804

Abstract

Marketing channels carry out the work of moving products from producers (insurance companies) to consumers/customers. It can overcome the time, place, and ownership gaps that separate products and services from those who need and want them. In practice, this marketing channel must also have product marketing channel management in accordance with OJK regulations. As well as any conflicts that occur in the marketing channel in marketing insurance products. Therefore, the purpose of this article is to provide an explanation of the marketing channels in detail in marketing insurance products to the general public.
Strategi Pemasaran Depot Air Minum Isi Ulang Barito Dalam Meningkatkan Penjualan di Desa Baru Kecamatan Batang Kuis Rendi Prayoga; Habib Bayhaqi; Muhammad Al Fazri; Zainarti .
VISA: Journal of Vision and Ideas Vol 3 No 2 (2023): Visa: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1139.729 KB) | DOI: 10.47467/visa.v3i2.3013

Abstract

A corporation may use marketing strategy to thrive in the face of fiercer and fiercer competition by offering the greatest goods and services to satiate its clients and foster strong brand loyalty. This paper was written with the intention of identifying the marketing approach used by the Barito replenish drinking water depot to boost sales in Baru Village, Batang Kuis District. This essay was written using qualitative research that took a descriptive stance. In the meanwhile, the author employed the techniques of observation, interviewing, and literature study. Primary data and secondary data were the sources of the data used in this study. Based on the findings of the analysis, it can be said that the Barito refill drinking water depot employed the proper marketing strategy under the marketing mix approach to win over clients, namely by implementing strategies for both product, price, distribution, and promotion that were carried out correctly target and in accordance with the desired target. Keyword: Marketing Strategy, Sales, Barito Refill Drinking Water Depot Business
Co-Authors Habib Bayhaqi Muhammad Al Fazri Nuri Aslami Yusrizal . Zainarti .