ANALISIS KESEDIAAN MEMBAYAR PENGUNJUNG TERHADAP PAKET WISATA PENDIDIKAN LINGKUNGAN DI TAMAN WISATA ALAM WIRA GARDEN KOTA BANDAR LAMPUNG

Puspita Octaria (Program Studi Pengelolaan Sumberdaya Alamdan Lingkungan Sekolah Pasca Sarjana, Institut Pertanian Bogor, Kampus IPB Dramaga, Bogor, 16680)
Sri Mulatsih (Departemen Agribisnis, Fakultas Ilmu Ekonomi, Institut Pertanian Bogor, Kampus IPB Dramaga, Bogor, 16680)
Meti Ekayani (Departemen Ekonomi Sumber daya dan Lingkungan, Fakultas Ekonomi Manajemen, Institut Pertanian Bogor, Kampus IPB Dramaga, Bogor, 16680)

Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management)
Vol. 7 No. 2 (2017): Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (JPSL)

Lampung is province in Indonesia which is trying to generate income through tourism sectors. One of them is Wira Garden Nature Park (TWA). Wira Garden is located in Bandar Lampung. Activities from  tourist increasly effects increase garbage that impact on aesthetics and environmental quality in Wira Garden. So that, takes antourism program based on environmental education. That is able to educate visitors so visitors will participated in activities that aim to promote concern in environment, especially nature tourism. Focus of planning an tourism program based on environmental education is creating environmental education packages, by two activities are planting trees and deposit garbage (deposit refund). Manager of Wira Garden collaborate with BSCH (Bank Sampah Cangkir Hijau) to build garbage deposit program (deposit refund). Environmental education programs in Wira Garden is realized into three types options that are (Personal Green), (Garden Family) and (Jungle Community). Funding for this  program is expected from income of (WTP) Willingness to Pay from visitors in Wira Garden.