Jurnal Bisnis Terapan
Vol. 5 No. 2 (2021): Jurnal Bisnis Terapan

STRATEGI ALTERNATIF PENETAPAN HARGA DENGAN PENDEKATAN DISKRIMINASI HARGA UNTUK MENINGKATKAN VOLUME PENJUALAN CAFÉ SEMANIS KAMU

Yolanda Oktavia (Universitas Padjajaran)
Cecep Safa’atul Barkah (Unknown)
Tetty Herawaty (Unknown)
Lina Auliana (Unknown)

Article Info

Publish Date
21 Dec 2021

Abstract

This research was conducted at Café Semanis Kamu which aims to find out the right alternative strategy used to increase sales volume. This research was conducted with a descriptive qualitative method with sources of information obtained by interviews and literature study. The data analysis method uses an approach Internal Resources Based Analysis, VRIN Analysis (Valuable, Rare, Imitability, Non-Substitution), Sustainable Competitive Advantage (SCA) Analysis, and TOWS (Threats, Opportunities, Weakness, Strengths) Analysis. The results of data processing with this approach formed a price discrimination strategy with two program proposals, namely making package & reservation catalogs, and making special discounts.

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Journal Info
Jurnal Bisnis Terapan
Website

Abbrev

JIBT

Publisher

Universitas Surabaya

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Bisnis Terapan (JBT) diterbitkan oleh Politeknik Ubaya, Surabaya. Jurnal ini terbit 2 (dua) kali setahun, setiap bulan Februari dan Agustus. Jurnal JBT versi Online terbit pertama kali bulan Agustus 2017. Jurnal Bisnis Terapan (JBT) adalah Jurnal Ilmiah berlingkup Nasional. Jurnal ini memuat ...