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All Journal Sains: Jurnal Manajemen dan Bisnis AdBispreneur Jurnal Manajemen Journal of Secretary and Business Administration Jurnal Entrepreneur dan Entrepreneurship Jurnal Bisnis Terapan MIMBAR : Jurnal Penelitian Sosial Dan Politik Business Journal : Jurnal Bisnis Dan Sosial Jurnal Manajemen dan Bisnis Jurnal Ekonomi, Bisnis, dan Akuntansi Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Manajemen : Jurnal Ekonomi

Cecep Safa’atul Barkah

Unknown Affiliation

Author-ID : 2430721

Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

Published : 12 Documents Claim Missing Document

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STRATEGI ALTERNATIF PENETAPAN HARGA DENGAN PENDEKATAN DISKRIMINASI HARGA UNTUK MENINGKATKAN VOLUME PENJUALAN CAFÉ SEMANIS KAMU Yolanda Oktavia; Cecep Safa’atul Barkah; Tetty Herawaty; Lina Auliana
Jurnal Bisnis Terapan Vol. 5 No. 2 (2021): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v5i2.4557

This research was conducted at Café Semanis Kamu which aims to find out the right alternative strategy used to increase sales volume. This research was conducted with a descriptive qualitative method with sources of information obtained by interviews and literature study. The data analysis method uses an approach Internal Resources Based Analysis, VRIN Analysis (Valuable, Rare, Imitability, Non-Substitution), Sustainable Competitive Advantage (SCA) Analysis, and TOWS (Threats, Opportunities, Weakness, Strengths) Analysis. The results of data processing with this approach formed a price discrimination strategy with two program proposals, namely making package & reservation catalogs, and making special discounts.

ANALISIS STRUKTUR PASAR, PERILAKU KONSUMEN DAN POLA DISTRIBUSI PRODUK MAKANAN KHAS KABUPATEN GARUT Cecep Safa’atul Barkah; Sam’un Jaja Raharja
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 2, No 2 (2017): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

ABSTRACT The development of tourism sector in Garut is closely related to the development of the specialty food industry in the region is the most famous of dodol. For decades unique food products have not been innovated. But at the end of the first decade of the 21st century has emerged innovations that combine dodol with chocolate which became known as Chocodot. The emergence of new products has led to the dynamics of specialty food production Garut, distribution and market behavior (consumers). This research is aimed to describe and analyze the structure and pattern of producer distribution and market behavior post of new product of Chocodot Keywords : Chocodot, market behavior ABSTRAK Berkembangnya sektor pariwisata di Garut erat kaitannya dengan perkembangan industri makanan khas di daerah tersebut yang paling terkenal yaitu dodol. Selama puluhan tahun produk makanan khas tidak mengalami inovasi. Namun pada akhir dekade pertama abad 21 telah muncul inovasi yang mengkombinasikan dodol dengan coklat yang kemudian dikenal dengan Chocodot Kemunculan produk baru telah menimbulkan dinamika produksi khas Garut, distribusi dan perilaku pasar (konsumen). Penelitian ini ditujukan untuk mendeskripsikan dan menganalisis struktur dan pola disrtibusi produsen dan perilaku pasar pasca lahirnya produk baru Chocodot Kata kunci : Chocodot, perilaku pasar

Usulan Strategi Endorsement Untuk Meningkatkan kepercayaan Konsumen Terhadap Kualitas Produk (Studi Perusahaan Retail : Nunu Leather) Anne Fauziyah; Cecep Safa’atul Barkah; Tetty Herawaty; Lina Auliana
Sains: Jurnal Manajemen dan Bisnis Vol 14, No 1 (2021)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v14i1.11809

The importance of product quality can influence consumer behavior, especially consumer beliefs. Consumer beliefs is very important for the development of a business. This study aims to analyze the level of consumer beliefs in product quality and propose appropriate marketing strategies to increase consumer beliefs in product quality. This research uses mixed research methods with a case study approach. The data used in this study are primary data obtained from interviews with the owner of Nunu Leather and secondary data obtained from textbooks, journals, and internet sites. Methods of data analysis using Internal Based Resources, VRCN, SCA, and TOWS analysis. The results show that consumer beliefs of 85,1% has already reached the target of 82%, but Nunu Leather has a further target of 90%. The author recommends strategy support with a product review program proposal to increase consumer beliefs in the quality of Nunu Leather products by 4,9%.

ANALISIS PERSEPSI KONSUMEN TERHADAP PERCEIVED QUALITY DALAM UPAYA PENGEMBANGAN STRATEGI PRODUK USAHA MASKER (STUDI KASUS PADA USAHA MASKER DIE WOLKE) Ghifari Laili Rizqy; Arianis Chan; Cecep Safa’atul Barkah; Pratami Wulan Tresna
Jurnal Manajemen Vol 11 No 1 (2021): JURNAL MANAJEMEN VOL. 11 NO. 1 JUNI 2021
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v11i1.2183

This research aims to discover the level of product's development needs expected by Die Wolke's consumers. Furthermore, this research also wants to know what product's development is expected by consumers. And the last, this research also wants to create a product development strategy based on the level of Product’s development needs of Die Wolke's consumers by using Marketing Mix 7P which focuses on product. the participants for this research are Die Wolke's consumers from august to november (n: 106). For the sample, the researcher use simple random sampling with the minimum sample size determined by slovin formula (n: 65). The results showed that Die Wolke consumers prioritize product's development in mask's design.

Usulan Strategi Penetrasi Pasar Dalam Meningkatkan Penetrasi Merek 3005 Br (Studi Kasus Pada Umkm 3005 Br) Leny Rahayu; Cecep Safa’atul Barkah; Tetty Herawaty; Lina Aulia
Jurnal Sekretaris dan Administrasi Bisnis Vol 6 No 2 (2022): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v6i2.286

Pertumbuhan industri sektor jasa yang saat ini terus berkembang salah satunya pada sektor travel pariwisata menyebabkan UMKM 3005 BR terus berusaha meningkatkan penguasaan pasar. Penelitian ini bertujuan untuk mengetahui bagamaina cara meningkatkan penetrasi merek 3005 BR. Metode yang digunakan dalam penelitian ini adalah metode kualitatif, dimana data diperoleh dari wawancara dengan pihak owner 3005 BR dan studi dokumen. Penelitian ini menggunakan analisis internal dan eksternal dengan berbagai pendekatan seperti Resources-Based View (RBV), kerangka VRIO, Sustainable Competitive Advantage (SCA), dan analisis TOWS. Hasil penelitian ini menghasilkan strategi penetrasi pasar berupa strategi customer retention dan increasing of the existing market dengan usulan-usulan program yang mampu meningkatkan penetrasi merek 3005 BR yang didukung oleh Sustainable Competitive Advantage (SCA) dari UMKM 3005 BR. Kata kunci : Strategi Penetrasi Pasar; Penetrasi Merek; Sustainable Competitive Advantage (SCA); Customer Retention; Increasing of the Existing Market.

ANALISIS PROSES NEGOSIASI BIAYA PENEBANGAN TANAM TUMBUH DALAM RANGKA PEMBANGUNAN JARINGAN LISTRIK PT HALUAN BERSAMA Fitri Susanti; Cecep Safa’atul Barkah; Nurillah Novel
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 23, No 1 (2021)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

The Influence Of Customer Personality On Product Preference Yoga Bagus Pambudi; Pratami Wulan Tresna; Arianis Chan; Cecep Safa’atul Barkah
Business Journal : Jurnal Bisnis Dan Sosial Vol 8 No 2 (2022): November
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v8i2.5602

A person's personality and characteristics are essential in determining anything, one of which is choosing to purchase products. Consumers prefer products that align with their personalities. It can be concluded that consumers will tend to choose products that satisfy their emotional feelings and are by the characteristics of these consumers. The method used by the author is quantitative. Quantitative methods are a systematic, planned, and structured type of research. From the discussion, it can be concluded that the customer personality variable significantly affects product selection. This is because consumers prefer to use products that align with their personalities.

MARKETING PUBLIC RELATIONS STRATEGY IN INCREASING CUSTOMER LOYALTY MS. GLOW STORE BANDUNG Anggraeni, Gita; Cecep Safa’atul Barkah; Pratami; Arianis
MANABIS: Jurnal Manajemen dan Bisnis Vol. 1 No. 4 (2022): Desember 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

The purpose of this research is to make or recommend a strategy for the MS Glow Store Bandung. The recommended strategy is the marketing public relations strategy to increase customer loyalty again, Ms. Glow Store Bandung. Customer loyalty is very important for the company because it has a big influence on the company, so a strategy to deal directly with customers is needed. This study used qualitative methods with interview techniques. The results of this study are that Ms. Glow Store Bandung can use marketing public relations strategies to increase customer loyalty. By using a pull strategy by promoting products via television or radio, a push strategy by holding promotions and price discounts, and a strategy pas by participating in social activities, as well as being balanced or accompanied by other marketing activities to increase customer loyalty.The purpose of this research is to make or recommend a strategy for the MS Glow Store Bandung. The recommended strategy is the marketing public relations strategy to increase customer loyalty again, Ms. Glow Store Bandung. Customer loyalty is very important for the company because it has a big influence on the company, so a strategy to deal directly with customers is needed. This study used qualitative methods with interview techniques. The results of this study are that Ms. Glow Store Bandung can use marketing public relations strategies to increase customer loyalty. By using a pull strategy by promoting products via television or radio, a push strategy by holding promotions and price discounts, and a strategy pas by participating in social activities, as well as being balanced or accompanied by other marketing activities to increase customer loyalty.

Marketing Communication Implementation to Increase Visitors Dewi Kamalia Wahyuni; Cecep Safa’atul Barkah
Jurnal Entrepreneur dan Entrepreneurship Vol. 13 No. 1 (2024): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v13i1.4510

Kampus Merdeka provides students with opportunities to learn entrepreneurial skills. As part of its implementation, a bazaar is established as a platform for students to gain practical entrepreneurial experience. To optimize this practice, the committee must attract visitors to the bazaar through promotional activities. This research aims to analyze the implementation of promotional activities conducted by the committee using marketing communication strategies. The method employed is qualitative research with a descriptive approach, utilizing primary data sources. The findings reveal that marketing communication strategies executed through advertising, sales promotion, direct selling, and events have been carried out adequately but not optimally, and marketing through personal selling channels has not been utilized, resulting in the failure to reach the targeted number of visitors. It is recommended that promotional activities be intensified with a wider reach, and close collaboration between the committee and participants of the Wirausaha Merdeka program is essential for promoting the bazaar effectively.

ANALISIS POLITICAL BRANDING AKUN INSTAGRAM @GANJAR_PRANOWO DALAM MASA KAMPANYE PILPRES 2024 Ayudhiya, Jihan Syairaa Paras Putri; Cecep Safa’atul Barkah; Tetty Herawaty; Lina Aulina; Christian Dwi Putri Septian; Lucky Taufik Sutrisno
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 7 No 2 (2024): Global Komunika Vol. 7 No. 2 2024
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini menganalisis political branding yang digunakan oleh akun Instagram resmi @ganjar_pranowo selama periode Desember 2023-Februari 2024 dalam konteks Pemilihan residen Indonesia 2024. Penelitian ini menggunakan fokus tiga indikator utama, identifikasi diri, positioning, dan produk politik. Pendekatan kualitatif dengan analisis konten langsung diterapkan untuk mengeksplorasi bagaimana postingan instagram dapat membentuk persepsi yang kuat tentang Ganjar Pranowo sebagai kandidat presiden. Hasil penelitian mengungkapkan bahwa political branding yang diterapkan oleh Ganjar Pranowo selama masa kampanye Pilpres 2024 berhasil secara signifikan dalam membangun citra politik.

Co-Authors Achmad Noerkhaerin Putra Amalia Maretta Fadhila Anggraeni, Gita Anne Fauziyah Arianis Arianis Chan Ayudhiya, Jihan Syairaa Paras Putri Christian Dwi Putri Septian Dewi Kamalia Wahyuni Ghifari Laili Rizqy Iwan Sukoco Leny Rahayu Lina Aulia Lina Auliana Lina Aulina Lucky Taufik Sutrisno Nurillah Jamil Achmawati Novel Nurillah Novel Pratami Pratami Wulan Tresna Ripal Erlangga Sam'un Jaja Raharja Tetty Herawaty Yoga Bagus Pambudi Yolanda Oktavia

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