Pengenalan Media Digital Pada Usaha Mikro Kecil dan Menengah (UMKM) Melalui Diskusi dan Sharing di Desa Bukit Tinggi Kecamatan Gunungsari

Arbain arbain (program study Ilmu Komunikasi FISIPOL Universitas 45 Mataram)
Arman Koko (Program Study Ilmu Komunikasi FISIPOL UNiversitas 45 Mataram)
Artam Hadi (Program study Ilmu Komunikasi FISIPOL Universitas 45 Mataram)
Baiq Nurcahya (Program study Ilmu Komunikasi FISIPOL Universitas 45 Mataram)
Dodi Al Fayet (Program Study Ilmu Komunikasi FISIPOL Unicersitas 45 Mataram)
Fathullah Akbar (Program Study Ilmu KOmunikasi FISIPOL Universitas 45 Mataram)
Lalu Rizky DS (Universitas 45 Mataram)
M.Sopian Hadi (Universitas 45 Mataram)
Pasrah Setiawati (Universitas 45 Mataram)
Rizky Gagah W (Universitas 45 Mataram)
Salsabilla Aurelia EP (Universitas 45 Mataram)
Baiq Azizah Haryantini (Program Studi Agronomi Fakultas Pertanian Universitas 45 Mataram)

Jurnal Gema Ngabdi
Vol. 3 No. 3 (2021): JURNAL GEMA NGABDI

This activity aims to introduce digital media to Micro, Small and Medium Enterprises (MSMEs) actors, in Desa Bukit Tinggi. The introduction was carried out with the method of discussion and sharing about digital media to promote the results of MSMEs. The targets of this discussion and sharing are teenagers, MSME actors and Bukit Tinggi Village administrators. Resource persons, namely students of the Communication Science study program and digital media experts from HSG Media. During this discussion and sharing, participants were introduced to digital and technical media in making materials to complement digital media, participants be able to create good and correct and interesting content starting from the process of creation, editing to the process of being posted on social media. For sustainability, participants are expected to be practitioners or initiators in managing digital media as a forum for MSME activists to market products or crafts produced by the local community. Participants' interest and enthusiasm for the material provided was quite high, as seen from the many questions from participants and discussions with resource persons to deepen and strengthen knowledge in digital media.