Evaluasi Komunikasi: Studi Kasus Pelaksanaan Program Pemberdayaan Masyarakat Penggiat Anti Narkoba Oleh BNN Jakarta Timur

Sylvia Roennfeld (Prodi Hubungan Masyarakat, Fakultas Komunikasi Institut Komunikasi dan Bisnis LSPR Jakarta)
Sophia Bernadette (Prodi Hubungan Masyarakat, Fakultas Komunikasi Institut Komunikasi dan Bisnis LSPR Jakarta)

Sosio Dialektika
Vol 6, No 2 (2021)

The problem of drug abuse and trafficking is increasingly becoming a problem for every country worldwide, including Indonesia. DKI Jakarta, as the state capital, ranks third nationally in narcotics abuse, with a trial use prevalence rate reaching 4.9%. In this study, researchers will focus on evaluating communication programs carried out through technical guidance carried out by BNN for anti-drug activists in the educational environment. We utilized the four stages of program planning by Cutlip, Center and Broom, to get a picture of the situation, program planning and form of communication, which will elaborate further on aspects of communication evaluation based on the Yardstick evaluation model..