Garuda - Garba Rujukan Digital

STUDI PERSUASI: ANALISIS TERHADAP KAMPANYE KEMENTERIAN KESEHATAN “CEGAH, OBATI, LAWAN DIABETES” MELALUI YOUTUBE Yunita Permatasari; Sophia Bernadette; Indra Kusumawardhana
Populis : Jurnal Sosial dan Humaniora Vol 4, No 2 (2019)
Publisher : Universitas Nasional

Artikel ini melakukan analisis mendalam terhadap aktifitas kampanye “Cegah, Obati, Lawan Diabetes” yang diunggah oleh Kementerian Kesehatan di Youtube sebagai suatu wujud upaya pemerintah dalam melakukan suatu persuasi terhadap masyarakat. Menimbang upaya untuk menguatkan kesadaran masyarakat terhadap pencegahan penyakit tersebut. Pertanyaan utama yang akan diajukan adalah bagaimana upaya persuasi Kementerian Kesehatan melalui Kampanye “Cegah, Obati, Lawan Diabetes”yang diunggah di Youtube dapat memengaruhi penerima pesan yang dikomunikasikan? Untuk menjawab pertanyaan tersebut, artikel ini menggunakan model analisis persuasi Elaboration Likelihood Model yang dipopulerkan oleh Richard E Petty dan John T Cacioppo. Menggunakan metode penelitian kualitatif yang menggunakan analisis deskriptif dan in depth interview, Hasil dari penelitian ini diharapkan mampu memberikan gambaran komprehensif dari upaya pemerintah dalam melakukan persuasi terhadap masyrakat dalam tujuan-tujuan tertentu.

Evaluasi Komunikasi: Studi Kasus Pelaksanaan Program Pemberdayaan Masyarakat Penggiat Anti Narkoba Oleh BNN Jakarta Timur Sylvia Roennfeld; Sophia Bernadette
SOSIO DIALEKTIKA : JURNAL ILMU SOSIAL HUMANIORA Vol 6, No 2 (2021)
Publisher : LP2M

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/sd.v6i2.5677

The problem of drug abuse and trafficking is increasingly becoming a problem for every country worldwide, including Indonesia. DKI Jakarta, as the state capital, ranks third nationally in narcotics abuse, with a trial use prevalence rate reaching 4.9%. In this study, researchers will focus on evaluating communication programs carried out through technical guidance carried out by BNN for anti-drug activists in the educational environment. We utilized the four stages of program planning by Cutlip, Center and Broom, to get a picture of the situation, program planning and form of communication, which will elaborate further on aspects of communication evaluation based on the Yardstick evaluation model..

Analisis Pesan Persuasif Yang Dibangun Oleh Kementerian Kesehatan Melalui Video Cegah, Lawan, Obati Diabetes Di Youtube Yunita Permatasari; Sophia Bernadette
SOSIO DIALEKTIKA : JURNAL ILMU SOSIAL HUMANIORA Vol 5, No 2 (2020)
Publisher : LP2M

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/sd.v5i2.3874

Abstract Health messages are important in the field of public health to encourage behavior change. In 2017, through a “Prevent, Treat, Fight Diabetes” Campaign initiated by the Ministry of Health of the Republic of Indonesia, the Government uploaded a digital video public service advertisement through a you tube account with the username of the Ministry of Health's P2PTM Directorate. This research was conducted to understand how the Persuasion Technique used by the Ministry of Health in building messages contained in the communication campaign carried out through the video. The main question in this connection is how the persuasion technique used in the health campaign "Prevent, Treat, Fight Diabetes" conducted by the Ministry of Health in persuading message recipients? To find out how the Persuasion Technique of a health campaign persuasion message carried out by the Ministry of Health in the “Prevent, Treat, Fight Diabetes” campaign by the Ministry of Health in persuading message recipients, this study uses the theory of Campaign Communication, Social Campaigns, and Persuasion Techniques with a fear approach. to analyze the elements in a persuasive message from the Ministry of Health.

Evaluasi Komunikasi: Studi Kasus Pelaksanaan Program Pemberdayaan Masyarakat Penggiat Anti Narkoba Oleh BNN Jakarta Timur Sylvia Roennfeld; Sophia Bernadette
SOSIO DIALEKTIKA : JURNAL ILMU SOSIAL HUMANIORA ARTICLE IN PRESS
Publisher : LP2M

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/sd.v6i1.4588

The problem of drug abuse and trafficking is increasingly becoming a problem for every country worldwide, including Indonesia. DKI Jakarta, as the state capital, ranks third nationally in narcotics abuse, with a trial use prevalence rate reaching 4.9%. In this study, researchers will focus on evaluating communication programs carried out through technical guidance carried out by BNN for anti-drug activists in the educational environment. We utilized the four stages of program planning by Cutlip, Center and Broom, to get a picture of the situation, program planning and form of communication, which will elaborate further on aspects of communication evaluation based on the Yardstick evaluation model.. Keywords: BNN, Community Empowerment, Drugs, Public Relations, Yardstick Evaluation

Analisis Terhadap Kampanye Persuasif Zero Waste Indonesia Terhadap Pemahaman Ideologis Komunitas #Tukar Baju di Instagram Sophia Bernadette; Bertha Yunita Permatasari; Sylvia Alexandra Roennfeld
TheJournalish: Social and Government Vol. 3 No. 4 (2022): Social and Government
Publisher : CV The Journal Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract The #TukarBaju campaign is a social movement initiated by the Zero Waste Indonesia community to invite Indonesian society to care about the fashion industry waste threatens the environment and contributes greatly to global warming. Through a questionnaire distributed to 100 respondents, this paper aims to analyze the communication effectiveness of Zero Waste Indonesia through the #Tukar Baju campaign program that impacted @tukarbaju_ followers’ behaviour. This study uses an argumentative qualitative method based on the campaign perspective in persuasive communication by Robert M. Parloff (2003) and elements of persuasive advocacy communication from Charles Larson (2009. The result shows that respondents of the #TukarBaju campaign already know the purpose of the campaign and accept it as their way of life that can be implemented in their daily lives as their concrete contribution to maintaining the sustainability of the earth and environment. Keywords: textile waste, community, campaign, effective communication Abstrak Kampanye #TukarBaju adalah sebuah gerakan sosial yang diinisiasi oleh komunitas Zero Waste Indonesia untuk mengajak masyarakat Indonesia peduli terhadap limbah industri fesyen yang mengancam lingkungan ini, yang memberikan kontribusi besar terhadap pemanasan global. Melalui kuesioner yang disebarkan kepada 100 orang responden pengikut akun Instagram Zero Waste Indonesia, tulisan ini bertujuan untuk dapat menganalisis bagaimana komunikasi yang efektif yang dilakukan oleh Zero Waste Indonesia melalui program kampanye #TukarBaju memberikan adanya perubahan perilaku dari para pengikut @tukarbaju_. Metode analisis yang digunakan dalam penelitian ini yaitu metode kualitatif argumentatif dengan berlandaskan pada perspektif kampanye di dalam komunikasi persuasif Robert M Parloff (2003) dan elemen-elemen wajah komunikasi persuasif advokasi dari Charles U Larson (2009) dengan metode pengumpulan data berbasis data sekunder dan primer. Hasil penelitian menunjukkan bahwa responden yang telah mengetahui tujuan dari kampanye #TukarBaju, dapat menerima gagasan ini sebagai suatu cara hidup yang dapat diimplementasikan dalam keseharian hidup sehingga dapat berkontribusi konkret dalam menjaga keberlangsungan bumi dan lingkungan. Kata kunci: limbah tekstil, komunitas, kampanye, komunikasi efektif.

Music Matters: Diplomasi Budaya Indonesia terhadap Negara di Kawasan Pasifik Melalui ‘the Symphony of Friendship’ di Selandia Baru Sophia Bernadette; Rizka Septiana; Indra Kusumawardhana
Indonesian Perspective Vol 7, No 2: (Juli-Desember 2022): 134-255
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ip.v7i2.50779

This study aims to determine Indonesia's strategy in implementing cultural diplomacy and soft power diplomacy through the cultural event ‘The Symphony of Friendship’ by the Indonesian Embassy in New Zealand. Using a descriptive qualitative research method with data collection techniques through semi-structured in-depth interviews, which are then analyzed in depth supported by trust checking techniques through triangulation of data sources. The findings in this study are cultural diplomacy aimed at building Indonesia's image in the South Pacific region in dealing with separatist issues in Papua, which have been raised internationally by several countries, namely Fiji, Solomon Islands, Vanuatu and Papua New Guinea. The TSF was conducted to build a perception of Indonesia in the Pacific community as a colonialist against Papua, presenting a positive perception so that Indonesia is not seen as carrying out repression in Papua through a cultural approach and embracing the community to work together and encourage togetherness through a musical approach.

Music Matters: Diplomasi Budaya Indonesia terhadap Negara di Kawasan Pasifik Melalui ‘the Symphony of Friendship’ di Selandia Baru Bernadette, Sophia; Septiana, Rizka; Kusumawardhana, Indra
Indonesian Perspective Vol 7, No 2: (Juli-Desember 2022): 134-255
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ip.v7i2.50779

This study aims to determine Indonesia's strategy in implementing cultural diplomacy and soft power diplomacy through the cultural event ‘The Symphony of Friendship’ by the Indonesian Embassy in New Zealand. Using a descriptive qualitative research method with data collection techniques through semi-structured in-depth interviews, which are then analyzed in depth supported by trust checking techniques through triangulation of data sources. The findings in this study are cultural diplomacy aimed at building Indonesia's image in the South Pacific region in dealing with separatist issues in Papua, which have been raised internationally by several countries, namely Fiji, Solomon Islands, Vanuatu and Papua New Guinea. The TSF was conducted to build a perception of Indonesia in the Pacific community as a colonialist against Papua, presenting a positive perception so that Indonesia is not seen as carrying out repression in Papua through a cultural approach and embracing the community to work together and encourage togetherness through a musical approach.

PENERAPAN SENSOR MANDIRI DI BIOSKOP: SEBUAH KAJIAN ATAS KAMPANYE 'BIOSKOP SADAR SENSOR MANDIRI' OLEH LSF Sophia Bernadette; Ronnfeld, Sylvia A; Miranda, Michelle; Tarigan, Maurien Yessica
TheJournalish: Social and Government Vol. 5 No. 2 (2024): Social and Government
Publisher : CV The Journal Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55314/tsg.v5i2.733

Penelitian ini bertujuan untuk mengeksplorasi penerapan Sadar Sensor Mandiri di Bioskop melalui studi kasus Kampanye “Bioskop Sadar Sensor Mandiri” yang dilakukan oleh Lembaga Sensor Film (LSF). Pendekatan kualitatif dengan studi kasus digunakan untuk menganalisis bagaimana penerapan kampanye tersebut terhadap orangtua sebagai target audiens, dengan menggunakan Model Kampanye Ostergaard sebagai kerangka analisis. Melalui analisis mendalam terhadap strategi, pesan dan pendekatan kampanye, penelitian ini mengidentifikasi factor-faktor yang berperan dalam penerimaan dan implementasi sensor mandiri oleh penonton bioskop. Data diperoleh melalui wawancara dengan stakeholder terkait, dan analisis dokumen terkait kampanye. Hasil penelitian menunjukkan bahwa Kampanye “Bioskop Sadar Sensor Mandiri” telah memainkan peran penting dalam meningkatkan kesadaran dan pemahaman penonton tentang sensor mandiri. Namun, tantangan terkait pemahaman konsep, resistensi terhadap perubahan, dan pengaruh factor lingkungan masih menjadi hambatan dalam penerapan sensor mandiri secara menyeluruh. Penelitian ini memberikan kontribusi pada pemahaman praktis tentang strategi kampanye yang dapat meningkatkan pemahaman dan perubahan perilaku sensor mandiri di bioskop. Implikasi dari temuan ini dapat digunakan oleh LSF dan pihak terkait dalam merancang strategi yang lebih efektif untuk mendorong penerapan sensor mandiri yang lebih luas dan berkelanjutan di kalangan orangtua penonton bioskop.

Strategic Marketing Public Relations for Brand Elevation: A Case Study of the #JacquelleDisneyEdition Campaign Qausya, Anindya Aulia; Bernadette, Sophia
Journal of Communication and Public Relations Vol. 2 No. 2 (2023): Journal of Communication & Public Relations
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105002220245

The strategic Marketing Public Relations (MPR) efforts of Jacquelle Beaute, especially through their collaboration with Disney, have significantly enhanced brand awareness. Using the three fundamental Public Relations functions defined by Edward L. Bernays, the brand has effectively communicated product knowledge via digital platforms like Instagram and TikTok, organized engaging events to influence public behavior, and maintained strong public relationships. Key strategies involving publication, events, sponsorship, and media identity have played vital roles. Publications on Instagram and TikTok, supported by beauty influencer reviews, have spread product knowledge, despite challenges in influencer selection. Events, including the grand launch of the Disney Ariel collaboration, have boosted brand awareness by reflecting Jacquelle Beaute’s unique characteristics. Sponsorships, particularly targeting young adults in universities, have expanded their reach through word-of-mouth promotion. The distinctive media identity, characterized by sustainable and multitasking products and unique Disney-themed packaging, has made their products easily recognizable. While the research indicates that only four out of the seven MPR tools outlined by Kotler and Keller (2012) were effectively utilized, Jacquelle Beaute's efforts have generally been successful, achieving Brand Recall and Brand Recognition levels of awareness. However, there is room for improvement in influencer selection and pricing strategies to broaden their audience. Overall, Jacquelle Beaute's strategic use of MPR tools, particularly through digital media and well-executed events, underscores the importance of a cohesive approach in building brand awareness.

Title

Found 9 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 9 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 9 Documents
Search