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All Journal Jurnal Hubungan Internasional Ultimacomm: Jurnal Ilmu Komunikasi Sosio Dialektika TheJournalish: Social and Government COMMENTATE: Journal of Communication Management Media Bina Ilmiah
Roennfeld, Sylvia
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Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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The Communication Strategy of the Indonesian Solidarity Party (PSI) in the 2019 General Election Political Campaign in New Zealand Roennfeld, Sylvia; Permatasari, Yunita; Kyrychenko, Volodymyr
Jurnal Hubungan Internasional Vol 10, No 1 (2021)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jhi.v10i1.10795

Abstract

This research analyzed the PSI political campaign strategy in gaining votes from overseas voters by taking the case of PSI’s victory in the 2019 general election in New Zealand. The main question in this paper is how the PSI political campaign strategy in New Zealand could win votes in the 2019 general election? To tackle this question, we used a communication strategy theory that emphasizes the vision and mission criteria, programs and activities, objectives and results, audience selection, message formulation, identification of message carriers, and communication/media mechanisms. This research utilized a qualitative method with two data collection techniques—primary and secondary. This research aims to examine the political campaign strategy of PSI in the 2019 general election in gaining overseas voters, specifically focusing on the winning of PSI in New Zealand. This study also aims to draw the campaign strategy, message processing and communication media used to attract overseas voters to gain victory.
Analisis Pelaksanaan Community Relations GKI Pamulang Melalui Pelayanan Kesehatan untuk Masyarakat Sekitar Sjilaa Qirsten Latuheru; Sylvia Roennfeld
COMMENTATE: Journal of Communication Management Vol. 1 No. 2 (2020): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103001220205

Abstract

Setiap organisasi harus membangun hubungan baik dengan masyarakat, termasuk organisasi sosial. Seperti pada penelitian yang ini, yang akan membahas mengenai pelaksanaan community relations sebuah gereja, dalam hal ini GKI (Gereja Kristen Indonesia) Pamulang. Sebagai sebuah gereja GKI Pamualng menggunakan community relations untuk menyampaikan pesan bahwa kehadiran gereja tidak hanya untuk beribadah namun untuk membantu dan memberikan dampak positif bagi masyarakat. Tujuan dari penelitian ini, untuk mengetahui bagaimana pelaksanaan community relations GKI Pamulang melalui kesehatan yaitu LPM Lentera untuk masyarakat. Oleh karena itu penelitian ini menggunakan 9 langkah program public relations. Metode yang digunakan ialah kualitiatif. Data yang didapat diperoleh melalui wawancara dan dokumentasi.
The Communication Strategy of the Indonesian Solidarity Party (PSI) in the 2019 General Election Political Campaign in New Zealand Sylvia Roennfeld; Yunita Permatasari; Volodymyr Kyrychenko
Jurnal Hubungan Internasional Vol 10, No 1 (2021)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jhi.v10i1.10795

Abstract

This research analyzed the PSI political campaign strategy in gaining votes from overseas voters by taking the case of PSI’s victory in the 2019 general election in New Zealand. The main question in this paper is how the PSI political campaign strategy in New Zealand could win votes in the 2019 general election? To tackle this question, we used a communication strategy theory that emphasizes the vision and mission criteria, programs and activities, objectives and results, audience selection, message formulation, identification of message carriers, and communication/media mechanisms. This research utilized a qualitative method with two data collection techniques—primary and secondary. This research aims to examine the political campaign strategy of PSI in the 2019 general election in gaining overseas voters, specifically focusing on the winning of PSI in New Zealand. This study also aims to draw the campaign strategy, message processing and communication media used to attract overseas voters to gain victory.
Evaluasi Komunikasi: Studi Kasus Pelaksanaan Program Pemberdayaan Masyarakat Penggiat Anti Narkoba Oleh BNN Jakarta Timur Sylvia Roennfeld; Sophia Bernadette
SOSIO DIALEKTIKA : JURNAL ILMU SOSIAL HUMANIORA Vol 6, No 2 (2021)
Publisher : LP2M

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/sd.v6i2.5677

Abstract

The problem of drug abuse and trafficking is increasingly becoming a problem for every country worldwide, including Indonesia. DKI Jakarta, as the state capital, ranks third nationally in narcotics abuse, with a trial use prevalence rate reaching 4.9%. In this study, researchers will focus on evaluating communication programs carried out through technical guidance carried out by BNN for anti-drug activists in the educational environment. We utilized the four stages of program planning by Cutlip, Center and Broom, to get a picture of the situation, program planning and form of communication, which will elaborate further on aspects of communication evaluation based on the Yardstick evaluation model..
Evaluasi Komunikasi: Studi Kasus Pelaksanaan Program Pemberdayaan Masyarakat Penggiat Anti Narkoba Oleh BNN Jakarta Timur Sylvia Roennfeld; Sophia Bernadette
SOSIO DIALEKTIKA : JURNAL ILMU SOSIAL HUMANIORA ARTICLE IN PRESS
Publisher : LP2M

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/sd.v6i1.4588

Abstract

The problem of drug abuse and trafficking is increasingly becoming a problem for every country worldwide, including Indonesia. DKI Jakarta, as the state capital, ranks third nationally in narcotics abuse, with a trial use prevalence rate reaching 4.9%. In this study, researchers will focus on evaluating communication programs carried out through technical guidance carried out by BNN for anti-drug activists in the educational environment. We utilized the four stages of program planning by Cutlip, Center and Broom, to get a picture of the situation, program planning and form of communication, which will elaborate further on aspects of communication evaluation based on the Yardstick evaluation model.. Keywords: BNN, Community Empowerment, Drugs, Public Relations, Yardstick Evaluation
Analisis Terhadap Kampanye Persuasif Zero Waste Indonesia Terhadap Pemahaman Ideologis Komunitas #Tukar Baju di Instagram Sophia Bernadette; Bertha Yunita Permatasari; Sylvia Alexandra Roennfeld
TheJournalish: Social and Government Vol. 3 No. 4 (2022): Social and Government
Publisher : CV The Journal Publishing

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Abstract

Abstract The #TukarBaju campaign is a social movement initiated by the Zero Waste Indonesia community to invite Indonesian society to care about the fashion industry waste threatens the environment and contributes greatly to global warming. Through a questionnaire distributed to 100 respondents, this paper aims to analyze the communication effectiveness of Zero Waste Indonesia through the #Tukar Baju campaign program that impacted @tukarbaju_ followers’ behaviour. This study uses an argumentative qualitative method based on the campaign perspective in persuasive communication by Robert M. Parloff (2003) and elements of persuasive advocacy communication from Charles Larson (2009. The result shows that respondents of the #TukarBaju campaign already know the purpose of the campaign and accept it as their way of life that can be implemented in their daily lives as their concrete contribution to maintaining the sustainability of the earth and environment. Keywords: textile waste, community, campaign, effective communication Abstrak Kampanye #TukarBaju adalah sebuah gerakan sosial yang diinisiasi oleh komunitas Zero Waste Indonesia untuk mengajak masyarakat Indonesia peduli terhadap limbah industri fesyen yang mengancam lingkungan ini, yang memberikan kontribusi besar terhadap pemanasan global. Melalui kuesioner yang disebarkan kepada 100 orang responden pengikut akun Instagram Zero Waste Indonesia, tulisan ini bertujuan untuk dapat menganalisis bagaimana komunikasi yang efektif yang dilakukan oleh Zero Waste Indonesia melalui program kampanye #TukarBaju memberikan adanya perubahan perilaku dari para pengikut @tukarbaju_. Metode analisis yang digunakan dalam penelitian ini yaitu metode kualitatif argumentatif dengan berlandaskan pada perspektif kampanye di dalam komunikasi persuasif Robert M Parloff (2003) dan elemen-elemen wajah komunikasi persuasif advokasi dari Charles U Larson (2009) dengan metode pengumpulan data berbasis data sekunder dan primer. Hasil penelitian menunjukkan bahwa responden yang telah mengetahui tujuan dari kampanye #TukarBaju, dapat menerima gagasan ini sebagai suatu cara hidup yang dapat diimplementasikan dalam keseharian hidup sehingga dapat berkontribusi konkret dalam menjaga keberlangsungan bumi dan lingkungan. Kata kunci: limbah tekstil, komunitas, kampanye, komunikasi efektif.
Pelaksanaan Special Event Sebagai Medium Edukasi Art Market Place Digital (Non Fungible Token) Kepada Para Pekerja Seni (Event Indo NFT Festiverse 2022) Sylvia Alexandra Roennfeld
Media Bina Ilmiah Vol. 18 No. 2: September 2023
Publisher : LPSDI Bina Patria

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Abstract

Token yang tidak dapat dipertukarkan (NFT) adalah sejenis aset digital yang dikembangkan dari Bitcoin dan mata uang kripto lainnya, meskipun mereka berbeda dari aset kripto dalam hal tujuan, struktur, dan aplikasinya. Karena tidak ada nilai nyata dalam NFT, mereka tidak dapat dibeli atau ditukar satu sama lain. Jika dibandingkan dengan karya seni tradisional, NFT terlihat dalam cahaya baru karena kualitasnya yang khas. Ketika datang ke publikasi online, di mana materi dapat diedarkan secara bebas dan diklaim dengan cepat, mengakibatkan kerugian bagi pencetusnya, NFT memberikan perlindungan yang diperlukan. NFT merupakan platform jual beli para seniman dimasa mendatang yang bersifat digital. Pertanyaannya adalah bagaimana memperkenalkan platform jual beli digital ini di Indonesia terutama kepada para pekerja seni. Perlu ada usaha yang berkesinambungan untuk memberikan pemahaman yang baik sehingga para seniman bisa mengoptimalkan penggunaannya. Salah satu usaha yang dilakukan adalah dengan menyelengarakan sebuah special event yaitu Festival Indo NFT. Penelitian ini berusaha untuk mengupas bagaimana sebuah special event yaitu Festival Indo NFT dapat menjadi sarana untuk memberikan edukasi kepada para seniman mengenai seluk beluk dan cara kerja NFT dengan berfokus pada 5 tahapan perencanaan special event menurut Goldblatt (2013) yaitu riset, desain, perencanaan, koordinasi dan evaluasi. Hasil dari penelitian yang dihimpun berdasarkan fakta yang dikumpulkan baik melalui wawancara dan data di lapangan menunjukan bahwa Festival Indo Festiverse 2022 ini berhasil dan proses pelaksanaannya sesuai dengan tahapan yang di kemukakan oleh Joe Goldblatt mengenai management event. Studi ini penting baik dalam ranah akademis maupun praktis. Pada ranah akademis dapat memperkaya studi komunikasi yang tertarik untuk melihat bagaimana sebuah special event dapat menjadi sarana untuk memberikan edukasi. Sedangkan pada ranah praktis, dapat menjadi rekomendasi mengenai manfaat special event sebagai ajang dalam pemberikan edukasi terhadap spesifik target audience.
User Perceptions of C-Access App: A Study of Passenger Experience in Jakarta KRL Commuter Line Nurul Haqqi, Muhammad Hafiz; Amiroh Allabibah; Sylvia A Roennfeld
ULTIMA Comm Vol 16 No 2 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

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Abstract

The C-Access app by PT Kereta Commuter Indonesia is a popular tool among public transportation users in Jakarta, providing real-time schedules, fare calculations, and route information. Despite its functionality, user satisfaction has been affected by technical issues, particularly schedule inaccuracies, which have led to overcrowding and dissatisfaction during peak hours. This qualitative study explores the app's reputation by focusing on four key elements: credibility, reliability, trustworthiness, and responsibility. Findings reveal that while the app is generally credible and appreciated for aiding commuting decisions, reliability issues such as slow updates and occasional technical glitches pose challenges. Users generally trust the app, but trust decreases with inconsistencies in schedule information, leading to discomfort. Moreover, the study highlights PT KCI's ongoing efforts to address these issues and improve user experience, although faster response times are needed. The C-Access app, backed by PT KAI's reputation as a state-owned enterprise, retains strong credibility but requires enhanced operational reliability to maintain user trust and satisfaction. Addressing these challenges could strengthen the app's reputation and ensure sustained customer loyalty.
Co-Authors Amiroh Allabibah Bernadette, Sophia Bertha Yunita Permatasari Kyrychenko, Volodymyr Nurul Haqqi, Muhammad Hafiz Permatasari, Yunita Sjilaa Qirsten Latuheru Volodymyr Kyrychenko Yunita Permatasari