Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Vol. 4 No. 6 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan

PENGARUH KUALITAS PRODUK, BRAND AMBASSADOR DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN NATURE REPUBLIC

Rohmatul Ummat (Unknown)
Kristina Anindita Hayuningtias (Unknown)

Article Info

Publish Date
28 Jan 2022

Abstract

This study aims to determine the effect of Product Quality, Brand Ambassador and Price Perception on Purchase Decisions. This study uses a sampling method using a purposive sampling method with the criteria of having purchased a Nature Republic product at least once. The results of this study indicate that jointly Product Quality, Brand Ambassador, and Price Perception have an effect on Purchase Decisions. However, partially product quality and price perception have a significant positive effect on purchasing decisions. Meanwhile, Brand Ambassador has no significant effect on Purchase Decision. The three independent variables, that the quality product has values is dominate than the Price Perception and Brand Ambassador.

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Journal Info
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Website

Abbrev

fairvalue

Publisher

Institut Manajemen Koperasi Indonesia

Subject

Economics, Econometrics & Finance

Description

The Aim of this Fair Value : jurnal Ilmiah Akuntansi dan Keuangan is the media for scientific studies resulting from research, thoughts and critical-analysis studies on accounting, financial, Cooperative and SMEs issues in Indonesia and southeast asia especially and also in the world. The intended ...