Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Rohmatul Ummat
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS PRODUK, BRAND AMBASSADOR DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN NATURE REPUBLIC Rohmatul Ummat; Kristina Anindita Hayuningtias
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 6 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (340.594 KB) | DOI: 10.32670/fairvalue.v4i6.1093

Abstract

This study aims to determine the effect of Product Quality, Brand Ambassador and Price Perception on Purchase Decisions. This study uses a sampling method using a purposive sampling method with the criteria of having purchased a Nature Republic product at least once. The results of this study indicate that jointly Product Quality, Brand Ambassador, and Price Perception have an effect on Purchase Decisions. However, partially product quality and price perception have a significant positive effect on purchasing decisions. Meanwhile, Brand Ambassador has no significant effect on Purchase Decision. The three independent variables, that the quality product has values is dominate than the Price Perception and Brand Ambassador.
Co-Authors Kristina Anindita Hayuningtias