Aksara: Jurnal Ilmu Pendidikan Nonformal
Vol 8, No 1 (2022): January 2022

An Analysis Of Multimodals On Grab Advertisement

Akmal Akmal (Sekolah Tinggi Manajemen Informatika dan Komputer Royal Kisaran)
Chitra Latiffani (Sekolah Tinggi Manajemen Informatika dan Komputer Royal Kisaran)
Iin Almeina (Sekolah Tinggi Manajemen Informatika dan Komputer Royal Kisaran)



Article Info

Publish Date
01 Jan 2022

Abstract

This study aims to analyse the grab advertisement by searching the form of audiovisual. This analysis of this study used the semiotic approach which was focused on the nultimodals system which included the linguistic, the visual, the audio, the gesture, and the spatial aspects. In the linguistic and the visual aspect, it used the theory of Cheong (2004). The results of this study described that the five multimodal systems were integrated each other especially in the contrast of colour. It was related to the metafunctions of the language, the material process of experiential function was so dominant (75,86%), In the interpersonal functions, the declarative was so dominant in used. In the textual functions, the marked theme is also dominant because they used the spoken language. The gesture aspect was good because they did not speak too much, but there were a few statements on the poster of the announcement.

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Journal Info

Abbrev

Aksara

Publisher

Subject

Languange, Linguistic, Communication & Media Social Sciences Other

Description

AKSARA: Jurnal Ilmu Pendidikan Nonformal with P-ISSN 2407-8018 (Print), E-ISSN 2721-7310 (Online) is a Peer-reviewed journal published three times published in January, May, September with a peer review process and open access. The Focus and Scope of the journal publishes research articles on ...