Jurnal Ekobis : Ekonomi Bisnis & Manajemen
Vol 11, No 1 (2021): Jurnal Ekobis: Ekonomi Bisnis dan Manajemen

LOYALITAS WISATAWAN DAMPAK KEPUASAN WISATAWAN, PROMOSI DAN SADAR WISATA MASYARAKAT PULAU TIDUNG

Dian Riskarini (Universitas Pancasila)
Yuli Ardianto (Unknown)
Reffy Reffy (Unknown)



Article Info

Publish Date
31 Mar 2021

Abstract

Tidung Island is one of the islands in the Thousand Islands and has become a tourist attraction for visitors to enjoy panoramic views, water tourism and underwater reefs. Local people take advantage of this opportunity to be managed independently in an effort to support the tourism potential in their area. This study aims to analyze the loyalty of tourists visiting Tidung Island due to the influence of tourist satisfaction which is supported by promotion and awareness of community tourism. The data used in this study are primary data obtained from questionnaires. The number of samples of 200 respondents using descriptive quantitative purposive sampling method. The data analysis technique used path analysis. The results showed that promotion and awareness of community tourism had a positive and significant effect on tourist satisfaction. Tourist satisfaction has a positive and significant effect on tourist loyalty. Promotion and awareness of community tourism have a positive and significant effect on tourist loyalty. Keywords: promotion, awareness of community tourism, tourist satisfaction, tourist loyalty.

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Journal Info

Abbrev

ekobis

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekobis: Ekonomi Bisnis & Manajemen menerima artikel ilmiah dengan ruang lingkup ekonomi bisnis dan manajemen dengan area penelitian pada: Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Produksi, Manajemen Strategi. Manajemen Keuangan Manajemen Akuntansi Sistem Informasi ...