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All Journal JRB-Jurnal Riset Bisnis Shirkah: Journal of Economics and Business SULUH: Jurnal Abdimas Journal of Business, Management, and Accounting Jurnal Manajemen Jurnal Ekobis : Ekonomi Bisnis & Manajemen INQUISITIVE: International Journal of Eonomic JIMP: Jurnal Ilmiah Manajemen Pancasila
Dian Riskarini
Universitas Pancasila
Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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Business Development Strategy Model of SMEs Through SWOT and EFE-IFE Analysis Iha Haryani Hatta; Dian Riskarini; Tia Ichwani
Shirkah: Journal of Economics and Business Vol 3, No 1 (2018)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.733 KB) | DOI: 10.22515/shirkah.v3i1.204

Abstract

Considering that the SME entrepreneurs of Gresik Regency are mostly young, educated and experienced, however their businesses are not yet in legal entities. This research situates the SME business development strategy model through SWOT and EFE-EFI analysis, aiming to identify the conditions and models of SME business development strategies to improve their performances. This research has interviewed 40 respondents who were selected in multi stage, and analyzed through SWOT and EFE-IFE analysis. The result of this research explains that the ability of SME entrepreneurs in managing business and the achievement level of marketing performance is good, except the ability to manage finances. In addition, external conditions support these SMEs. Keywords: SWOT, EFE-IFE, business development strategy, SMEs
SERVICE QUALITY, PRICE AND PRODUCT PROMOTION TOWARDS CUSTOMER TRUST, IMPACT ON CUSTOMER LOYALTY GRAB BIKE DEPOK REGION Dian Riskarini; Yuli Ardianto
Journal of Business, Management, & Accounting Vol. 3 No. 1 (2021): March
Publisher : Kusuma Negara Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Technological developments have offered solutions for the community in facing the level of congestion in Jabodetabek. Online transportation is one of the accesses that answer the phenomenon of people's need to be on time and get transportation options with various benefits, one of which is Grab Bike as a transportation service that is managed by an online system. This study was conducted to determine whether service quality, price and product promotion directly or indirectly affect customer trust and have an impact on customer loyalty Grab Bike Depok area. The population in this study was Grab Bike Depok customers with a sample size of 100 respondents using the Purposive Random Sampling technique. Using this type of quantitative research by analyzing respondents' primary data questionnaires. Data analysis techniques using the Path Analysis. The results of the study of service quality significantly influence customer trust where if the quality of service is getting better then Grab Bike customer trust will increase as well. Similarly, the variable price significantly influences customer trust. With better customer perceptions of the price of Grab Bike services, it will be able to increase the trust of Grab Bike customers. The promotion variable influences customer trust, with increasing promotion it will be able to increase the trust of Grab Bike customers. Service quality variables significantly influence customer loyalty. With better service quality, Grab Bike customers can increase customer loyalty. Price variable significantly influences customer loyalty. This means that applying the right price will increase Grab Bike customer loyalty. Promotional variables significantly influence customer loyalty. This means that with increased promotion, Grab Bike customers can increase loyalty. Based on the test results, it can be concluded clearly that Service Quality, Price and Promotion have a significant partial and simultaneous effect on the increasing trust of grab Bike customers in the Depok area and have an impact on customer loyalty to continue using Grab Bike online transportation services. Keywords: Service Quality, Price, Product Promotion, Customer Trust, Customer Loyalty
LOYALITAS WISATAWAN DAMPAK KEPUASAN WISATAWAN, PROMOSI DAN SADAR WISATA MASYARAKAT PULAU TIDUNG Dian Riskarini; Yuli Ardianto; Reffy Reffy
Jurnal Ekobis : Ekonomi Bisnis & Manajemen Vol 11, No 1 (2021): Jurnal Ekobis: Ekonomi Bisnis dan Manajemen
Publisher : STIE Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37932/j.e.v11i1.217

Abstract

Tidung Island is one of the islands in the Thousand Islands and has become a tourist attraction for visitors to enjoy panoramic views, water tourism and underwater reefs. Local people take advantage of this opportunity to be managed independently in an effort to support the tourism potential in their area. This study aims to analyze the loyalty of tourists visiting Tidung Island due to the influence of tourist satisfaction which is supported by promotion and awareness of community tourism. The data used in this study are primary data obtained from questionnaires. The number of samples of 200 respondents using descriptive quantitative purposive sampling method. The data analysis technique used path analysis. The results showed that promotion and awareness of community tourism had a positive and significant effect on tourist satisfaction. Tourist satisfaction has a positive and significant effect on tourist loyalty. Promotion and awareness of community tourism have a positive and significant effect on tourist loyalty. Keywords: promotion, awareness of community tourism, tourist satisfaction, tourist loyalty.
Product Scarcity Strategy And Price Promotion To Purchase Intention: An Inverted U-Shaped Relationship Harimurti Wulandjani; Supriadi Thalib; Dian Riskarini; Amelia Oktrivina
Jurnal Manajemen Vol. 27 No. 2 (2023): June 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v27i2.1343

Abstract

The existing literature suggests that the scarcity signal is a crucial factor that determines consumer purchase intention. However, research inconsistencies regarding the direction of the relationship require more attempts to understand whether there is a possible inverted U-shaped relationship between scarcity and purchase intention. Moreover, this study examines the role of price promotion as a boundary condition. This study aims to shed light on the scarcity signal–online purchase intention relationship in a sample of students in Jakarta. The results show an inverted U-shaped relationship between scarcity and purchase intention. In addition, the interaction of price promotion and scarcity signals appears to be particularly important for yielding higher purchase intention. The implications of these findings contribute to the literature on online purchase decisions and allow online marketers to evaluate marketing strategies, especially in online markets.
Pengelolaan SDM UMKM Kuliner Binaan di Cempaka Putih Jakarta Pusat Dian Riskarini; Lies Putriana; Chaerani Nisa
SULUH: Jurnal Abdimas Vol 2 No 1 (2020): SULUH: Jurnal Abdimas Agustus
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v2i1.1542

Abstract

MSMEs has also contributed to the national economy. However, this sector is unable to develop optimally due to variety of fundamental weaknesses. One of the weaknesses is in regards to Human Resource management and the inability to properly implement its functions which has affected the performance of MSME. Community Service Program was conducted by FEB-UP in collaboration with PT. Sinar Sosro in order to find solutions towards the challenges faced by the culinary SMEs in Cempaka Putih Through interviews, discussions and giving direct understanding of good human resource management, we hoped that the MSME actors will be able to understand to make of plans for development, improvement and evaluation of the performance of these culinary MSME actors. From the results of visits, discussions and direct interviews to the field, it was found that the performance of MSME actors was not optimal, such as the simple division of tasks, the administration of sales that was not neat and the provision of compensation that had not been measured. It is hoped that the results of these activities will provide benefits for the improvement of HR management which will have an impact on increasing the business results of these culinary MSMEs.
Memaksimalkan Program Smart Village Melalui Implementasi Pemasaran Digital bagi Warga Desa Kemuning Harimurti Wulandjani; Chaerani Nisa; Dian Riskarini; Naomi Meidiawaty Situmorang
SULUH: Jurnal Abdimas Vol 2 No 2 (2021): SULUH: Jurnal Abdimas Februari
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v2i2.1909

Abstract

Pemasaran digital menjadi salah satu cara termudah sekaligus dengan biaya termurah untuk mendapatkan pembeli di luar jangkauan yang ada melalui pemasaran tradisional. Pemasaran digital diharapkan bisa menjadi solusi untuk meningkatkan kemandirian Desa Kemuning sekaligus memaksimalkan program Smart Village dimana Desa Kemuning dijadikan sebagai pilot project. Hasil wawancara menunjukkan banyak di antara UMKM yang belum memaksimalkan pemasaran digital. Karena itu, Tim Pengabdian menyiapkan strategi dengan menginformasikan langkah-langkah yang bisa disiapkan dalam menerapkan pemasaran digital untuk produknya.
Analisis Repurchase Intention Melalui Customer Satisfaction Dilihat Dari Experiental Marketing dan Servicescape Yuli Ardianto; Supriadi Thalib; Dian Riskarini
JRB-Jurnal Riset Bisnis Vol 4 No 2 (2021): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v4i2.1724

Abstract

Abstrak Kepuasan konsumen perlu diberikan deferensiasi terhadap apa yang disuguhkan kepada konsumen yaitu menciptakan suasana yang berbeda sebagai bukti diferensiasi. Physical evidence atau bukti fisik dari karakteristik jasa merupakan salah satu unsur penting dalam pemasaran jasa. Tujuan penelitian ini adalah untuk mengetahui apakah experiential marketing berpengaruh terhadap customer satisfaction, apakah sevicescape berpengaruh terhadap customer satisfaction, apa experiential marketing berpengaruh terhadap repurchase intention, apakah servicescape berpengaruh terhadap repurchase intention, dan mengetahui apakah customer satisfaction berpengaruh terhadap repurchase intention. Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan pendekatan fath analysis. Hasil uji membuktikan bahwa variabel experiential marketing berpengaruh signifikan terhadap customer satisfaction pada resto dan kafe. Hasil membuktikan bahwa variabel servicescape berpengaruh signifikan terhadap customer satisfaction pada resto dan kafe. Hasil uji membuktikan bahwa variabel experiential marketing tidak berpengaruh signifikan terhadap repurchase intention pada resto dan kafe. Hasil uji membuktikan bahwa variabel servicescape berpengaruh signifikan terhadap repurchase intention pada resto dan kafe. Hasil uji membuktikan bahwa variabel customer satisfaction berpengaruh signifikan terhadap repurchase intention pada resto dan kafe.
PENGARUH KUALITAS PELAYANAN, KERAGAMAN PRODUK, DAN PROMOSI E-COMMERCE TERHADAP KEPUASAN KONSUMEN SHOPEE Detika Yossy Pramesti; Sri Widyastuti; Dian Riskarini
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol 1 No 1 (2021): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v1i1.2065

Abstract

Penelitian ini bertujuan untuk mengetahui dan menjelaskan bagaimana pengaruh kualitas pelayanan, keragaman produk, promosi e-commerce terhadap kepuasan konsumen Shopee pada mahasiswa Fakultas Ekonomi Bisnis Universitas Pancasila. Jenis penelitian ini deduktif dengan pendekatan kuantitatif. Responden dalam penelitian ini adalah 100 konsumen yang pernah berbelanja di Shopee yang merupakan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Pancasila. Analisis yang digunakan adalah analisis regresi berganda. Berdasarkan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen, keragaman produk berpengaruh positif terhadap kepuasan konsumen dan variable promosi berpengaruh positif terhadap kepuasan konsumen. Dengan demikian dapat disimpulkan bahwa ketiga variable independen berpengaruh positif dan signifikan terhadap kepuasan konsumen.
ANALISIS PERBANDINGAN KINERJA KEUANGAN PADA PERUSAHAAN SUBSEKTOR INSTITUSI KEUANGAN DAN ASURANSI YANG TERDAFTAR DI BEI PERIODE 2016 – 2019 Pandu Suryana; Irma Sari Permata; Dian Riskarini
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol 1 No 2 (2021): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v1i2.2222

Abstract

Penelitian ini bertujuan untuk mengetahui perbedaan kinerja keuangan antara perusahaan subsektor institusi keuangan dan asuransi yang terdaftar di Bursa Efek Indonesia Periode 2016–2019 dengan membandingkan berdasarkan rasio manajemen utang atau leverage (DAR dan DER), rasio profitabilitas (ROA dan ROE), dan rasio manajemen aset atau aktivitas (TATO). Metode penelitian yang digunakan adalah kuantitatif dan konklusif dengan teknik pengumpulan data menggunakan studi dokumentasi dan pustaka. Teknik pengambilan sampel menggunakan purposive sampling dengan kriteria perusahaan subsektor institusi keuangan dan asuransi yang terdaftar di Bursa Efek Indonesia Periode 2016–2019, yang memiliki menyediakan, dan mempublikasikan laporan keuangan. Hasil penelitian menyatakan bahwa terdapat perbedaan signifikan kinerja keuangan pada perusahaan subsektor institusi keuangan dan asuransi berdasarkan DER dan tidak terdapat perbedaan signifikan berdasarkan DAR, ROA, ROE, dan TATO. Kata Kunci: Kinerja Keuangan, DAR, DER, ROA, ROE, dan TATO.
ANALISIS PENGARUH FAKTOR-FAKTOR KUALITAS PELAYANAN DAN TEKNOLOGI INFORMASI TERHADAP KEPUASAN PELANGGAN JASA TRANSPORTASI PADA KRL COMMUTER LINE JABODETABEK (STUDI KASUS PADA MAHASISWI REGULER KHUSUS FEB UNIVERSITAS PANCASILA) Lidya Oktavia Lidya; Harimurti Wulandjani; Dian Riskarini
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol 2 No 1 (2022): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v2i1.2977

Abstract

Penelitian ini bertujuan untuk menganalisis dan menguji: (1) faktor-faktor kualitas pelayanan berpengaruh secara parsial terhadap kepuasan pelanggan kereta api Commuter Line (2) teknologi informasi berpengaruh secara parsial terhadap kepuasan pelanggan kereta api Commuter Line. (3) faktor-faktor kualitas pelayanan dan teknologi informasi berpengaruh secara simultan terhadap kepuasan pelanggan kereta api Commuter Line.Teknik penelitian ini menggunakan teknik penelitian angket (kuesioner). Populasi pada penelitian ini adalah Mahasiswi reguler khusus FEB Universitas Pancasila .Teknik pengambilan sampel menggunakan metode Slovin dengan jumlah sampel sebanyak 75 orang. Teknik pengumpulan data menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. sedangkan untuk analisis data menggunakan metode regresi linier berganda Hasil penelitian ini menunjukkan bahwa: (1) terdapat pengaruh langsung positif dan signifikan kualitas pelayanan terhadap kepuasan pelanggan KRL Commuter Line (2) terdapat pengaruh positif dan signifikan teknologi informasi terhadap kepuasan pelanggan KRL Commuter Line(3) variabel kualitas pelayanan dan teknologi informasi secara simultan berpengaruh secara positif dan signifikan terhadap kepuasan pelanggan KRL Commuter Line (4) Kepuasan pelanggan dipengaruhi oleh kualitas pelayanan dan teknologi informasi sebesar 62.8 %, sedangkan 37.2 % dipengaruhi oleh variabel lain diluar model yang diteliti.Tujuan penelitian ini adalah untuk mengetahui pengaruh harga dan kualitasproduk
Co-Authors Abdurrahman Nur raf Annisa Haura Chaerani Nisa, Chaerani Detika Yossy Pramesti Devita Dewi Kurniawati Friska Dayanti Nadeak Harimurti Wulandjani Harimurti Wulandjani Iha Haryani Hatta Irma Sari Permata Keryn DD Danes Renee Lidya Oktavia Lidya Lies Putriana Lies Putriana M. Nuruddin Subhan M. Rubiul Yatirn Mulyadi Naomi Meidiawaty Situmorang Oktrivina, Amelia Pandu Suryana Reffy Reffy Sri Widyastuti Supriadi Thalib Supriadi Thalib Tia Ichwani Trisnani Indriati Yuli Ardianto Yuli Ardianto Yuli Ardianto Yuli Ardianto