Taktik Komunikasi Politik Partai Nasdem Dalam Memenangkan Pemilu Legislatif 2019

Aida Farichatul laila (universitas diponegoro semarang)
Khoirul Muslimin (Universitas Islam Nahdlatul Ulama Jepara)
Lukman Hakim (IAIN Kediri)

Journal of Communication Studies
Vol 1 No 2 (2021): JCS: Journal of Communication Studies

This study show the political communication strategy of a party, especially the National Democratic Party (NasDem) in Central Java in the 2019 Legislative Election.This study uses the Elaboration Likelihood ModelTheory from Petty and Cacciopo, where the persuasion of messages in the campaign can be accepted by the public so that they can win the 2019 Legislative Election contestation. This study uses a postpositivism paradigm, with qualitative descriptive research methods and triangulation of data sources, while the focus of this research is on the candidates for members of the NasDem Party who are now members of the legislative in the DPRD of Central Java Province. The results of this study indicate that the Political Communication Tactics used by the Central Java NasDem Party in winning the 2019 Election Contestation was communicating with a traditional approach by personally meeting the cloud community, organizations community, community leaders, Islamic figure (Kiai), former officials, RT and RW. Those ways were carried out by the model of house visit, 'nguwongke uwong',. The result of this study indicates that three legislative candidates who are currently sitting in the DPRD of Central Java have been elected.