Kepariwisataan: Jurnal Ilmiah
Vol 16, No 1 (2022): Kepariwisataan: Jurnal Ilmiah

ANALISIS KUALITAS PELAYANAN TOUR GUIDE DI DESTINASI WISATA BENTENG MARLBOROUGH BENGKULU

Heni Dwi Lestari (Sekolah Tinggi Pariwisata Ambarrukmo, Yogyakarta)
Novi Irawati (Sekolah Tinggi Pariwisata Ambarrukmo, Yogyakarta)
Herry Teguh Santoso (Sekolah Tinggi Pariwisata Ambarrukmo, Yogyakarta)



Article Info

Publish Date
06 Jan 2022

Abstract

Tourist satisfaction in a tourist destination can be created with an optimal service system and improving the quality of tourist destination attractiveness. In addition, it is also necessarygood skills that must be possessed by tour guides in carrying out their duties to provide good and correct information regarding tourist destinations or the surrounding area to be conveyed to tourists. This study aims to evaluate the quality of the Tour Guide in Fort Marlborough in Bengkulu city. The influence of the quality of the Tour Guide on the Fort Marlborough tourist destination in the city of Bengkulu has an impact on tourist satisfaction. The method used is a qualitative descriptive method which is carried out by means of in-depth interviews, participatory observation, documentary materials, and new methods through the study of materials on the internet. The analysis technique used is a fishbone diagram which is used in the process of identifying a problem and determining its cause. Based on the results of the research that has been carried out, it is found that the lack of Tour Guide is in accordance with the theory of Huang et (2015): professional competence, interpersonal skills and organization, empathy and problem solving. The advice given is that it is hoped that Tour Guides who join the MTG (Manada Tour Guide) must pay attention to the Tour Guide's knowledge of tourist objects and the skills of the Tour Guide. Developments that can be done include doing in-depth problem solving, as well as 5 other factors that must be owned by the Tour Guide to improve service quality performance, namely professionalism, competence, interpersonal skills and organization, empathy and problem solving.Keywords: Guide Effect; Tourist Satisfaction; Fort Marlborough Bengkulu

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Journal Info

Abbrev

kepariwisataan

Publisher

Subject

Arts Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Kepariwisataan: Jurnal Ilmiah merupakan jurnal ilmiah yang memuat artikel atau naskah yang berorientasi pada bidang kepariwisataan, dimana naskah atau artikel tersebut belum pernah dipublikasikan di media lain atau sedang dikirim ke penerbit lain. Artikel atau naskah yang dipublikasikan adalah hasil ...