<![CDATA[This research aims to determine the perception of elementary school-aged children, especially at the age of 10 years, on the moral values conveyed from the animated film Upin and Ipin Episode Ikhlas dari Hati. Watching animated films has become a fun habit for elementary school-age children. Animated films cannot be separated from typical children's stories, depicting unique characters, and are fun. Television programs seen by children can affect the development of children's character. Therefore, in television shows, it is necessary to integrate moral values in order to have a positive influence on character development. This research was conducted using qualitative methods. The data collection instrumens are observation, interviews, and documentation. The data in this study are the results of interviews with informants and the animated film Upin and Ipin Episode Ikhlas dari Hati. Based on the results of data analysis, it can be seen that children like Upin and Ipin films because the stories are interesting and not boring. The moral values conveyed from Upin and Ipin's film Episode Ikhlas dai Hati include loyal friends, social care, tolerance, discipline, cooperation, and courage.]]>
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